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Value of Direct Mail

Keep the Conversation Alive in Your Community

Kurt Johnson, kurt@postcardbuilder.com

Lora Ullerich Lora.Ullerich@coleinformation.com

Session Framework

Session Framework

•Six tips to a successful direct mail campaign.

•Step-by-step postcard design to drive results.

• Close with five action points to start on today.

Session Framework

•Cole Directory published in 1947.

•Crisscross directory of addresses & phone numbers.

•Invaluable information for a number of industries:•Telemarketing

•Debt collection

•Law enforcement

•Today, web-based lead generation for businesses.

Background

http://www.colecommunity.com/

Features:• Webinars• Articles• Buddy’s

Blog• Resources

You’ve got mail!

•250 million Do-Not-Call

•33 billion Spam Emails

•80% of U.S. direct mail

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Define Your Community

Define your Community

•List builders are free

•Accurate information

•Easy to use

•Your message should be:

•Consistent—uniform colors, design, font, etc.

•Professional—spelling & grammar counts!

•Personal--Promote your local connection.

•Relevant—audience, season, etc.

Be Memorable

Local reference

Years experience

Quality work

Rule of 7

Research Proves 7 impressions Make a Sale:

•More brand impressions=higher brand response.

•Builds trust.

•Creates buy-in.

•Establishes a relationship.

•Dance-craze theory.

Make an Impression

Using the Right Media

Why Direct Mail?

•Targeted

•80% are going to scan it

•More impressions less expensively

•Show Stopper

•Relevant Message

•Product Information

•Compelling offer

•QR Code

Perfect Postcard Design

Show Stopper

Relevant Message

Product Information

Compelling Offer

Compelling Offer

QR Code

Letter•Quote Letter

•Pre-Planning Letter

•I’m in your area

•Just Listed/sold

m

• Define trade area

• Crunch the numbers

• Choose a media

• Design a campaign

• Commit & track

Five Action Points

Colecommunity.com Resource filled with webinars, videos, a blog and articles dedicated to small business owners grow their business.

Postcardbuilder.com Resource based in Minnesota who specializes in direct mail for small business owners.

Resources

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