Post on 17-Oct-2014
description
Poornima Vijayashanker, @poornima, poornima@femgineer.comCEO & Founder,
VALIDATE YOUR MVP ON PAPER
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INTRODUCTION
‣ Duke University - Electrical Engineer & Computer Science‣ R&D Engineer @ Synopsys‣ Founding Engineer @ Mint.com‣ Femgineer.com - Startup Methodologies
POORNIMA VIJAYASHANKER
CEO & FOUNDER
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‣ 2 Reasons Minimum Viable Products Fail‣ Picking Features for a Minimum Viable Product‣ Paper Prototyping‣ Usability Testing
3AGENDA
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VALIDATE YOUR MVP ON PAPER
2 REASONS MVPS FAIL
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Supplemental Reading: 2 Reasons MVPs Fail
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VALIDATE YOUR MVP ON PAPER
You jump into building...
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VALIDATE YOUR MVP ON PAPER
1. You haven’t figured out how to provide a simple value proposition that differentiates your product from your competition.
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VALIDATE YOUR MVP ON PAPER
2. You haven’t identified who the early adopter for the product is.
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Supplemental Reading:Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team to Understand Your Customer
VALIDATE YOUR MVP ON PAPER
HOW TO ATTRACT EARLY ADOPTERS
‣ Identify and Research product of key competitors‣ Interview people using competitors products‣ Interview people not using competitors products
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VALIDATE YOUR MVP ON PAPER
KNOW THY CUSTOMER BETTER THAN THY SELF
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Who is the early adopter?
- Find them!- Schedule an interview.- Sign them up to test your product.
Expose Problems
What are ALL their problems?
What are they currently using to solve their problems?
What can they not live without?
Expose Competition
Who is the competitor?
How are they solving problem?
What problems are they creating?
Why are they loved/hated?
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VALIDATE YOUR MVP ON PAPER
Early adopters are people who aren’t using a competitor’s solution.
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VALIDATE YOUR MVP ON PAPER
PICKING FEATURES FOR MINIMUM VIABLE PRODUCT
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Supplemental Reading: Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team to Understand Your Customer
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VALIDATE YOUR MVP ON PAPER
Turn feedback from interviews into user stories.
Then create a simple paper prototype based on a different value proposition.
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VALIDATE YOUR MVP ON PAPER
USABILITY TESTING
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What are you testing.
Thank them for their time.Setup a follow up.
Explain the product.What you are testing.How they are helping.
Set expectations.Make them comfortable.
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VALIDATE YOUR MVP ON PAPER
TIPS TO DO THINGS QUICKLY
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VALIDATE YOUR MVP ON PAPER
1. Try out a service like UserTesting.com.2. Always keep leads in the loop!
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‣ 2 Reasons Minimum Viable Products Fail‣ Picking Features for a Minimum Viable Product‣ Paper Prototyping‣ Usability Testing
17REVIEW
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Q&A
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