Poornima Vijayashanker, @poornima, poornima@femgineer.comCEO & Founder,

VALIDATE YOUR MVP ON PAPER

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INTRODUCTION

‣ Duke University - Electrical Engineer & Computer Science‣ R&D Engineer @ Synopsys‣ Founding Engineer @ Mint.com‣ Femgineer.com - Startup Methodologies

POORNIMA VIJAYASHANKER

CEO & FOUNDER

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‣ 2 Reasons Minimum Viable Products Fail‣ Picking Features for a Minimum Viable Product‣ Paper Prototyping‣ Usability Testing

3AGENDA

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VALIDATE YOUR MVP ON PAPER

2 REASONS MVPS FAIL

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Supplemental Reading: 2 Reasons MVPs Fail

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VALIDATE YOUR MVP ON PAPER

You jump into building...

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1. You haven’t figured out how to provide a simple value proposition that differentiates your product from your competition.

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2. You haven’t identified who the early adopter for the product is.

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Supplemental Reading:Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team to Understand Your Customer

VALIDATE YOUR MVP ON PAPER

HOW TO ATTRACT EARLY ADOPTERS

‣ Identify and Research product of key competitors‣ Interview people using competitors products‣ Interview people not using competitors products

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KNOW THY CUSTOMER BETTER THAN THY SELF

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Who is the early adopter?

- Find them!- Schedule an interview.- Sign them up to test your product.

Expose Problems

What are ALL their problems?

What are they currently using to solve their problems?

What can they not live without?

Expose Competition

Who is the competitor?

How are they solving problem?

What problems are they creating?

Why are they loved/hated?

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Early adopters are people who aren’t using a competitor’s solution.

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PICKING FEATURES FOR MINIMUM VIABLE PRODUCT

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Supplemental Reading: Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team to Understand Your Customer

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Turn feedback from interviews into user stories.

Then create a simple paper prototype based on a different value proposition.

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USABILITY TESTING

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What are you testing.

Thank them for their time.Setup a follow up.

Explain the product.What you are testing.How they are helping.

Set expectations.Make them comfortable.

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TIPS TO DO THINGS QUICKLY

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1. Try out a service like UserTesting.com.2. Always keep leads in the loop!

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‣ 2 Reasons Minimum Viable Products Fail‣ Picking Features for a Minimum Viable Product‣ Paper Prototyping‣ Usability Testing

17REVIEW

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Q&A

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