Post on 01-Nov-2014
description
#SalesSummit | @ConversationAge
How content creates value, delivers business impact
Valeria Maltoni
#SalesSummit | @ConversationAge
Without digital content, neither customers nor search engines
will be able to engage with brands online.
#SalesSummit | @ConversationAge
Content is the Currency of the social Web. Good Content is intentional, relevant, and
delivers business impact. ”“
#SalesSummit | @ConversationAge
60.3%
#SalesSummit | @ConversationAge
Source: Altimeter Group, 2012
What it takes:
12 content types
#SalesSummit | @ConversationAge
1. Establish Credibility
#SalesSummit | @ConversationAge
Take away: make it easy
#SalesSummit | @ConversationAge
2. Give Concrete Reasons to Care
#SalesSummit | @ConversationAge
Take away: make it about them
#SalesSummit | @ConversationAge
3. Provide a Path Forward
#SalesSummit | @ConversationAge
Take away: builds confidence
#SalesSummit | @ConversationAge
ITERATIVEIMPROVEMENT
#SalesSummit | @ConversationAge
#SalesSummit | @ConversationAge
How content creates value, delivers business impact
http://www.pmdigital.com/@pmdigital