RedPlumLiftSocial Sharing for

eMail, Display and Mobile

Viral SharingLift your ROI on eMail, Display & Mobile

Here’s how....

eMail PURL

PURL Based PURL Based Link 83%Link 83%

PURL Based PURL Based Link 83%Link 83%

Personalized Personalized URL and SiteURL and SitePersonalized Personalized URL and SiteURL and Site

Display Ads: Boost Display Results with Sharing

PURL Value

• Track Key influencers

• Permit PURL based sharing

• Provide credit to respondents who have shared

• Measurable results with data capture

• Unique URL with personalization

The Four Pillars of Social Sharing

Pillar One: Key motivators on Social Sites

Performics and ROI Research, 2009

{FOCUS

Pillar Two: The trust of a friend referring.

√

Performics and ROI Research, 2009

Social Social ReferralsReferrals

83%83%

Social Social ReferralsReferrals

83%83%

13%

Compare to trust of

corporate advertising at:

Social Social

ReferralsReferralsat 83%at 83%

Social Social ReferralsReferralsat 83%at 83%

Pillar 3: Social Media Lift•Develop significant lift through

the use of existing traffic generators such as Direct Mail, eMail and Pay per Click

•Use our Social Media team and bloggers to increase social media exposure

Pillar 4:Determine your Social Media Influencers

1. Use our unique toolset to both engage Social Media influencers and track their influence multi-generationally.

2. Determine the ROI of each influencers through coupon and offer redemptions.

What is the RedPlumLift?

RedPlumLift

•The RedPlumLift is the incremental increase in response Valassis can provide to an existing eMail, Display Advertisement and Mobile campaign as a result of PURL’s and Viral Social Sharing

How Much of Lift can I Expect?

100% or greater

Example: If you received a 6% response on an email campaign

the RedPlumLift can supply a response of 12% or more

How do we Deliver these results?

eMail provides

an offer to promote sharing

We leverage our RedPlumLift* technology

eMail recipients share on

their Facebook

wall

eMail offer goes viral and

multi-generatio

nal

+ +

* Licensed through WhiteCloud Marketing

Are the results measurable?

I need to prove the ROI.

Dashboard: Its all there!

10,150 10,150 email email

responsesresponses

10,150 10,150 email email

responsesresponses

10,150 10,150 email email

responsesresponses

10,150 10,150 email email

responsesresponses

10,695 10,695 additional additional responsesresponses

10,695 10,695 additional additional responsesresponses

RedPlumRedPlumLiftLift

Check out the top influencers• Tara (853 registrants) -

MayorTotal Generations (7)

• Theresa (80) - DeputyTotal Generations (4)

• Shannon (63) - VP

• Mark (28) - Commissioner

• Bob (22) - Platinum

• PD (17) - Gold

• Stacey (15) - Silver

• Walsh (13) - Bronze

MayorMayor

DD

VPVP

Total People who have Influenced others: 2,167

CC

11% of all 11% of all registrations registrations from top 10from top 10

11% of all 11% of all registrations registrations from top 10from top 10

How Much Does it Cost for the

RedPlumLift?

Small Incremental Increase over your existing campaign

What other benefits are included?

Additional Benefits

• Huge increase in opt-in list through Social Sharing

• Increased brand impressions through Social Media sites

• Get names of all Social Influencers and determine who they brought to the site

Results from Key Clients

• SteinMart - lift of 1,500% + from original PURL visitors

Customers were instructed to log on to their Purl, personalized URL, example: www.steinmartgift.com/janesmith, to access and print the offer, and be entered into the sweepstakes.

1,599 1,599 responsesresponses

1,599 1,599 responsesresponses

29,60029,600 additional additional

responses with responses with sharingsharing

29,60029,600 additional additional

responses with responses with sharingsharing

Results from Key Clients• Dominos Canada - lift of 200% +

from original PURL visitors

Customers were instructed to log on to their Purl, personalized URL, example: www.dominosbignightin.com/jsmith, to access and print the offer, and be entered into the sweepstakes.

10,150 10,150 responsesresponses

10,150 10,150 responsesresponses

10,70010,700 additional additional

responses with responses with sharingsharing

10,70010,700 additional additional

responses with responses with sharingsharing

10,70010,700 additional additional

responses with responses with sharingsharing

10,70010,700 additional additional

responses with responses with sharingsharing

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Case Studies for the RedPlumLift

www.slideshare.net/valassis