Valassis | Red Plum Lift | Social Sharing
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RedPlumLi ft Social Sharing for eMail, Display and Mobile
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Huge increase in opt-in list through Social Sharing. Increase brand impressions through Social Media sites. Determine Social Influencers and determine who they brought to the site
Transcript of Valassis | Red Plum Lift | Social Sharing
RedPlumLiftSocial Sharing for
eMail, Display and Mobile
Viral SharingLift your ROI on eMail, Display & Mobile
Here’s how....
eMail PURL
PURL Based PURL Based Link 83%Link 83%
PURL Based PURL Based Link 83%Link 83%
Personalized Personalized URL and SiteURL and SitePersonalized Personalized URL and SiteURL and Site
Display Ads: Boost Display Results with Sharing
PURL Value
• Track Key influencers
• Permit PURL based sharing
• Provide credit to respondents who have shared
• Measurable results with data capture
• Unique URL with personalization
The Four Pillars of Social Sharing
Pillar One: Key motivators on Social Sites
Performics and ROI Research, 2009
{FOCUS
Pillar Two: The trust of a friend referring.
√
Performics and ROI Research, 2009
Social Social ReferralsReferrals
83%83%
Social Social ReferralsReferrals
83%83%
13%
Compare to trust of
corporate advertising at:
Social Social
ReferralsReferralsat 83%at 83%
Social Social ReferralsReferralsat 83%at 83%
Pillar 3: Social Media Lift•Develop significant lift through
the use of existing traffic generators such as Direct Mail, eMail and Pay per Click
•Use our Social Media team and bloggers to increase social media exposure
Pillar 4:Determine your Social Media Influencers
1. Use our unique toolset to both engage Social Media influencers and track their influence multi-generationally.
2. Determine the ROI of each influencers through coupon and offer redemptions.
What is the RedPlumLift?
RedPlumLift
•The RedPlumLift is the incremental increase in response Valassis can provide to an existing eMail, Display Advertisement and Mobile campaign as a result of PURL’s and Viral Social Sharing
How Much of Lift can I Expect?
100% or greater
Example: If you received a 6% response on an email campaign
the RedPlumLift can supply a response of 12% or more
How do we Deliver these results?
eMail provides
an offer to promote sharing
We leverage our RedPlumLift* technology
eMail recipients share on
their Facebook
wall
eMail offer goes viral and
multi-generatio
nal
+ +
* Licensed through WhiteCloud Marketing
Are the results measurable?
I need to prove the ROI.
Dashboard: Its all there!
10,150 10,150 email email
responsesresponses
10,150 10,150 email email
responsesresponses
10,150 10,150 email email
responsesresponses
10,150 10,150 email email
responsesresponses
10,695 10,695 additional additional responsesresponses
10,695 10,695 additional additional responsesresponses
RedPlumRedPlumLiftLift
Check out the top influencers• Tara (853 registrants) -
MayorTotal Generations (7)
• Theresa (80) - DeputyTotal Generations (4)
• Shannon (63) - VP
• Mark (28) - Commissioner
• Bob (22) - Platinum
• PD (17) - Gold
• Stacey (15) - Silver
• Walsh (13) - Bronze
MayorMayor
DD
VPVP
Total People who have Influenced others: 2,167
CC
11% of all 11% of all registrations registrations from top 10from top 10
11% of all 11% of all registrations registrations from top 10from top 10
How Much Does it Cost for the
RedPlumLift?
Small Incremental Increase over your existing campaign
What other benefits are included?
Additional Benefits
• Huge increase in opt-in list through Social Sharing
• Increased brand impressions through Social Media sites
• Get names of all Social Influencers and determine who they brought to the site
Results from Key Clients
• SteinMart - lift of 1,500% + from original PURL visitors
Customers were instructed to log on to their Purl, personalized URL, example: www.steinmartgift.com/janesmith, to access and print the offer, and be entered into the sweepstakes.
1,599 1,599 responsesresponses
1,599 1,599 responsesresponses
29,60029,600 additional additional
responses with responses with sharingsharing
29,60029,600 additional additional
responses with responses with sharingsharing
Results from Key Clients• Dominos Canada - lift of 200% +
from original PURL visitors
Customers were instructed to log on to their Purl, personalized URL, example: www.dominosbignightin.com/jsmith, to access and print the offer, and be entered into the sweepstakes.
10,150 10,150 responsesresponses
10,150 10,150 responsesresponses
10,70010,700 additional additional
responses with responses with sharingsharing
10,70010,700 additional additional
responses with responses with sharingsharing
10,70010,700 additional additional
responses with responses with sharingsharing
10,70010,700 additional additional
responses with responses with sharingsharing
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