UX research & agile5 myths

“If I had asked people what they wanted, they would have

said faster horses”

-Henry Ford

The perceived problem

About@cj_gray

reasons for doing research…3

• http://www.sonos.com/images/homepage/v2/simple-section/content/expand.jpg

Build better products

Mitigate risk

Solution Risk

Exploratoryresearch

Generate ValidateFinal

validation

Evidence

“If we have data, let’s look at data. If all we have are

opinions, let’s go with mine”

-Jim Barksdale

Myth 1research is too slow

Myth 2go to market & a/b test

Myth 3must be primary research

Secondary research

Myth 4only time for validation

Primary research

• Foundation• Tactical formative• Tactical summative (validation)

Myth 5no deliverables

Deliverables

“If I had asked people what they wanted, they would have

said faster horses”

-Henry Ford

THANKS