Multimedia :

Creating the Industry Driven Project & Attaining the Academic Authenticity

JUNE 2011A Sharing Session by Daniel K.S. ChangIndustry Guest LecturerInternational Business Development Professional & Former Design Director/Brand Consultant IAA New York | MBA E-Commerce (Charles Stuart University, Australia)

Our Agenda

Overview

The Player

The Game

Play it Right

The Case

overview

The Continuum : Industry VS Academic Perspective

Perfect & Utopia

Situation Make Money & Go-to-Market

Turning your Multimedia project into a great portfolio

The Multimedia Impact

Changing mind-set with the 3rd screen

Global TrendTHE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR. (trendwatching.com)

Global Trend

Malaysia Trend“It has become a whole new ballgame for all of us and we have to move fast if we don’t want to miss the oncoming wave of change. Malaysia is no exception in this case as it needs to be on top of things if it wants to be a regional content hub,” added Della Rocca. Among the changes he expects to see, specifically in the gaming, TV content and online realm are immersive interactivity via proximity, virtual geo-location tracking and mixed-mode environments for games and multimedia. (newscenter.com.my)

Malaysia Trend

Mashup of interactive experience

the player

Igniting the SPARK

The Creative Process

Define Scope Visualize Create Prototype Rationalize

Your Creative Opportunity

User Focus

MediumCultural

& Context

Possible Ideas/Themes

Eco Social Global Local Cultural

the game

Project Case Building – via your prototype

Prototype

Concepts

IndustryReality

AcademicEvidence

New Knowledge

Skill Set

Where to discover your project inspiration?

Problem

Human Factor

Solution

Lost in City

UXGuide

Interactive

Directories

MakeMoney

Job Finding

JobStreet

Its not about the technology…

but all the following

Arts

Story

Visual

Science

Logic

Fusion

Experience

Sensory

Imagination

Creating a Game PlanStar

t

End

play it right

The Key Points

FEEL

DO

YOU

LEARN

Your Action - TODAY1. How important is the your project to you?2. What is your ultimate aim?3. Are you 100% committed?4. How much time & effort are you willing to put in?5. By when you need to complete the project?6. How are you going to document your entire project

journey? (academic evidence & demonstration of your insight)

7. Do you have A PLAN?8. What is your project is about? And what resources do

require?9. When are you going to start this journey?10.What is your VISION?

the case

Mobile Apps – Mini Size UX

Mobile Apps – Mini Size UX

Mobile Apps – Mini Size UX

Designing Business Model -

Visualization

Designing Business Model -

Visualization

http://www.businessmodelgeneration.com

Q&A

Thank You

dan_kschang@yahoo.com