UTSpeaks: Shapeshifters – the New Creatives – Part 2Dr. Jochen Schweitzer - 6 March 2012

Jochen Schweitzer

3 stories1 experiment

1

David

Without people who invent businesses there is nothing to do for people who run them

=

Need more opportunities

2

Dad

Dad

SteeringSystems

Cultural Programs

Production Planning

Human factor

Human Factor

Human factor

Customers &Users

Strategy & Innovation

A colorful CVis not a bad thing

=

Need more diversity

3

Innovationland

Common Language

The practices are here already, we just need to use them more

=

Need to use common language

experiment

Space

Process & Culture

People

Iteration

Proto-typing

Sharing

Changing behaviour is a complex, long-term

proposition.

It is about doing and trying, not just

talking.

Josie Gibson SMH 15.2.2012