FACEBOOK MARKETING 2016

UTILIZE THE KING OF SOCIAL MEDIA, FACEBOOK TO GET AN EDGE ON YOUR

COMPETITION:

The RV world today

Connect with consumer throughout the purchase path

Increase dealership brand awareness

Build relationships through engagement

Increase quality website traffic

Discussion Topics

• Today people visit on average 1.2 auto dealerships

(1980 6-10)

• RV industry following the same trend

• Researching on the internet vs at your dealership

• Social media is a giant on the internet and you better be

there!

• Create a relationship and provide research

• You must consistently follow and engage the consumer

to be that 1.2 dealer they visit

Source: NADA

The RV World Today

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

Source: Google

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

Links to Landing page

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

Links to

Inventory

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

FACEBOOK MARKETING 2016

Social Media & the Purchase Funnel

• Build a strong geographically and demographically

targeted fan base

• Use Facebook Ads to build fans

• Post every day

• Engage consumers with a variety of relevant content

• Boost content to increase reach and engagement

• Encourage and continue conversations

Increase Dealership Brand Awareness &

Build Relationships

FACEBOOK MARKETING 2016

Geographically Targeted Fan Base

FACEBOOK MARKETING 2016

Geographically Targeted Fan Base

FACEBOOK MARKETING 2016

Geographically Targeted Fan Base

FACEBOOK MARKETING 2016

Demographically Targeted Fan Base

FACEBOOK MARKETING 2016

Lifestyle: Keywords in all Facebook ads and boosted posts helps us reach RV owners, intenders and

enthusiasts. (Interests on Facebook page and consumer searches on Google from cookies in their

browser)

Geo & Demo Targeted Fan Base

FACEBOOK MARKETING 2016

85% age 35+

“Like” to “Unlike” Ratio

FACEBOOK MARKETING 2016

Geo & Demo Targeted Facebook Ads Build Fans

FACEBOOK MARKETING 2016

Boosted Posts To Your Target Audience Is A Must!

FACEBOOK MARKETING 2016

– Product Albums, Carousels, Videos

– Service

– Brand Differentiators

– Retail and Dealership Events

– Lifestyle

– Local & Community

– Destinations

– Contests

– Charity

– Fun!

Post Daily a Variety of Relevant Content

FACEBOOK MARKETING 2016

Boosting a Post Is Simple…Sort Of

FACEBOOK MARKETING 2016

Specific

Geo

Specific

Target

Engaging Content

Engaging Content

Events & Live Content

Engage With Your Community

FACEBOOK MARKETING 2016

• School Supplies Drive

• Food Drive

• Think Pink

• Toy Drive

• Military

• Contest

– Pet

– Destinations

– Recipes

– Tickets

– Albums

– Carousels

– Videos

– Features

– Comparisons

Post & Boost A Variety of Product Content

FACEBOOK MARKETING 2016

Videos Build Reach &

Awareness

Albums & Carousel

Create Website Clicks

Features and

Comparisons (?s)

Create Engagement

Feature Album

Carousel Comparison

Boosted Slide Show/Videos Create

Awareness & Reach

FACEBOOK MARKETING 2016

Boosted Product Carousel Ads Create

Website Clicks

FACEBOOK MARKETING 2016

Boosted Product Carousel Create

Website Clicks

FACEBOOK MARKETING 2016

Link To Vehicle Detail Page

FACEBOOK MARKETING 2016

Boosted Features & Comparisons Create

Engagement

FACEBOOK MARKETING 2016

Boosted Features & Comparisons Create

Engagement

FACEBOOK MARKETING 2016

Product Web Click Ads Create Website Traffic

FACEBOOK MARKETING 2016

Product Web Click Ads Create Website Traffic

FACEBOOK MARKETING 2016

Link to Inventory or VDP

FACEBOOK MARKETING 2016

Facebook Ads Placement

FACEBOOK MARKETING 2016

Always

Always

Always

Never

Sometimes

If your CPC

Is running too

high, delete

FACEBOOK MARKETING 2016

Facebook Ads Placement (Web Click Ads)

All mobile/ 3rd party sites with selected geo

and demo targeting/ extending outside FB newsfeed

Geo & Demo Targeted Facebook Ads Create

Quality Website Traffic (Google analytics)

FACEBOOK MARKETING 2016

Encourage Website Visits

FACEBOOK MARKETING 2016

Utilize UTM Codes For Tracking

FACEBOOK MARKETING 2016

Re-Marketing Facebook Ads

Website Traffic

FACEBOOK MARKETING 2016

URL

Leisure Time RV

Social Media & the Purchase Funnel

Source:

FACEBOOK MARKETING 2016

UTILIZE THE KING OF SOCIAL MEDIA, FACEBOOK TO

GET AN EDGE ON YOUR COMPETITION:

Connect with consumer throughout the purchase path

Increase dealership brand awareness

Build relationships through engagement

Increase quality website traffic

FACEBOOK MARKETING 2016

FACEBOOK MARKETING 2016

THANK YOU!!

Q & A

Visit us at Booth #121