Post on 23-Aug-2014
description
Iconic Lessons from Iconic Brands
Kevin KeithJ. Walter Thompson
Iconic Designating a person or thing regarded as representative of a culture or movement; important or influential in a particular (cultural) context.
Oxford Dictionary
See a need nobody knew existed.
Know what business you’re really in.
Have an angle.
Galvanize your community.
Good is good business.
Stand out.
Be bold.
Chase excellence first.
Jimi LetchfordCMO, CrossFit
Thank you.