Iconic Lessons from Iconic Brands

Kevin KeithJ. Walter Thompson

Iconic Designating a person or thing regarded as representative of a culture or movement; important or influential in a particular (cultural) context.

Oxford Dictionary

See a need nobody knew existed.

Know what business you’re really in.

Have an angle.

Galvanize your community.

Good is good business.

Stand out.

Be bold.

Chase excellence first.

Jimi LetchfordCMO, CrossFit

Thank you.