© 2014 TigerLogic Confidential!1

U S E Rusing

GENERATED

CAMPAIGNS to fuel

CONTENT

QUESTION 1

4

THE PSYCHOLOGY OF UGC

ego reward community

QUESTION 2

6

QUESTION 3

8 CORE ELEMENTS1. 2. 3. 4. 5. 6. 7. 8.

UGC Dedicated Team Hashtag (just one) Call to Action / Goal Contextual Content Aggregate, Curate and Display Terms and Conditions Amplification

EXAMPLES

QUESTION 4

7 TIPS1. 2. 3. 4. 5. 6. 7.

Make it worthy of user’s timeline Make the collection interesting Curation is your friend Seed content Reward great posts Consider barrier to entry Think beyond the web

QUESTION 5

6 TRENDS1. 2. 3. 4. 5. 6.

UGC and SEO will finally have BFF moment. Copyright concerns will trigger debate. Content creators will lead creative ideation. Searchable hashtags on all social networks. Specific role / responsibility for curation. UGC will be commonplace on product pages and in store

AUDIENCE QUESTIONS

© 2014 TigerLogic Confidential!41

Y O UTHANK