Using User-Generated Content to Fuel Campaigns: A SXSW Session with Justin Garrity and Kendra...
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Transcript of Using User-Generated Content to Fuel Campaigns: A SXSW Session with Justin Garrity and Kendra...
© 2014 TigerLogic Confidential!1
U S E Rusing
GENERATED
CAMPAIGNS to fuel
CONTENT
QUESTION 1
4
THE PSYCHOLOGY OF UGC
ego reward community
QUESTION 2
6
QUESTION 3
8 CORE ELEMENTS1. 2. 3. 4. 5. 6. 7. 8.
UGC Dedicated Team Hashtag (just one) Call to Action / Goal Contextual Content Aggregate, Curate and Display Terms and Conditions Amplification
EXAMPLES
QUESTION 4
7 TIPS1. 2. 3. 4. 5. 6. 7.
Make it worthy of user’s timeline Make the collection interesting Curation is your friend Seed content Reward great posts Consider barrier to entry Think beyond the web
QUESTION 5
6 TRENDS1. 2. 3. 4. 5. 6.
UGC and SEO will finally have BFF moment. Copyright concerns will trigger debate. Content creators will lead creative ideation. Searchable hashtags on all social networks. Specific role / responsibility for curation. UGC will be commonplace on product pages and in store
AUDIENCE QUESTIONS
© 2014 TigerLogic Confidential!41
Y O UTHANK