Post on 21-Oct-2014
description
Mary Bjorneby and Kristin GastApril 2011
Twitter in a Nutshell
What we’ll cover
1. What is Twitter? Why use it?
2. Twitter basics
3. Twitter tools
4. How to Tweet
5. How to find people to follow
What is Twitter?
Twitter is a real-time information network that connects you to the latest information you find interesting.
Twitter is what you make it
• A place to get info on news and events • A real-time search engine• A place to hold or participate in
discussions• A business networking tool• A means to talk about what you are
doing right now—flight delays, traffic tie-ups, weather news
Common uses for Twitter
• 75 million Twitter users worldwide• 140 million tweets per day• 7% of Americans on Twitter• Twitter users are more educated• 47% earn $50K, 24% earn > $75K• 67% are more likely to buy brands that they
follow• Companies that use Twitter average 2x more
leads per month than those who do not
-- Marta Kagan. 10 Essential Twitter Stats. HubSpot Blog. April 2011
Twitter stats
How does United Way use Twitter?
“Be part of the conversation or be invisible.”
How does United Way Use Twitter?
How does United Way use Twitter?
How does United Way use Twitter?
• Go to www.twitter.com • Click on ‘Sign Up’ to create a new account
Signing up
Signing up
• “Profile” tab• Complete your profile
• Upload a picture• Add your location, website, bio
Complete your profile
• Tweets
• @ replies
• Direct Messages • RTs
• Hashtags
Talkin’ Twitter
Finding People to Follow
Twitter lists
Great tools exist to help you use Twittereasily and effectively
– TweetDeck or Hootsuite– URL shorteners (i.e. bit.ly)
Using Twitter effectively
Using Twitter effectively
Twitter best practices• Shoot for one Tweet, one @reply and
one RT per day• Be a human being• Show your personality• Best practice: follow people back
However…• It’s okay to unfollow people
Twitter chats• Use #hashtags to organize a group around a
certain topic • Happen at the same time every week• Participate using websites like tweetchat.com• Great opportunity to showcase thought
leadership, “meet” new people, learn new things
#bikeschool, Thursdays 8-9pm CST
#EmailTalk, Wednesdays 1-2pm CST
#kinderchat, Mondays 8pm CST
#nptalk, Wednesdays 2-3pm CST
Tools for Measurement
Tools for Measurement
Questions?