Post on 18-May-2015
description
WWW.BUZZSHIFT.COM
PRESENTED BY:@MARK_BARRERA
OF@BUZZSHIFT
ATPUBCON AUSTIN
JANUARY 28, 2014
The POSTMO Methodology for Content Marketing
1
WWW.BUZZSHIFT.COM
• DRIVE TRAFFIC TO ANOTHER CHANNEL• ENGAGE• BUILD COMMUNITY• GENERATE LEADS• INFORM• EDUCATE• BUILD THOUGHT LEADERSHIP
WWW.BUZZSHIFT.COM
• CONTENT TYPE• POLISH THE CONTENT• TRACKING• DETAILS MATTER
• Meta Tags for Search and Social• Analytics
WWW.BUZZSHIFT.COM
• SOCIAL ACTIONS• TRAFFIC• SEARCH ENGINE REFERRALS• REFERENCES (LINKS)• GOALS COMPLETED