Using the POSTMO Methodology for Content Marketing
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WWW.BUZZSHIFT.CO M PRESENTED BY: @MARK_BARRERA OF @BUZZSHIFT AT PUBCON AUSTIN JANUARY 28, 2014 The POSTMO Methodology for Content Marketing 1
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Presentation showing how Buzzshift uses the POSTMO methodology for content marketing. This was presented by Mark Barrera of Buzzshift at Pubcon Austin on January 28, 2014.
Transcript of Using the POSTMO Methodology for Content Marketing
WWW.BUZZSHIFT.COM
PRESENTED BY:@MARK_BARRERA
OF@BUZZSHIFT
ATPUBCON AUSTIN
JANUARY 28, 2014
The POSTMO Methodology for Content Marketing
1
WWW.BUZZSHIFT.COM
• DRIVE TRAFFIC TO ANOTHER CHANNEL• ENGAGE• BUILD COMMUNITY• GENERATE LEADS• INFORM• EDUCATE• BUILD THOUGHT LEADERSHIP
WWW.BUZZSHIFT.COM
• CONTENT TYPE• POLISH THE CONTENT• TRACKING• DETAILS MATTER
• Meta Tags for Search and Social• Analytics
WWW.BUZZSHIFT.COM
• SOCIAL ACTIONS• TRAFFIC• SEARCH ENGINE REFERRALS• REFERENCES (LINKS)• GOALS COMPLETED