using technology to improve cross-sell ratios and the bottom line: what

really workscam minges, cameron piercefield &

doug true

experience | empowering

employees to create & creating an

environment for members to interact

360 view

limits of technology as it relates to profitability

• not about the technology• it is about the people• limits aren’t technology centered, they are

money and talent• not so much about profitability as it is about

profitability potential

size is not as relevant as is the pain being

experienced