Using Social Media To Enhance Your Fundraising Events

1.28 billion monthly active users 255 million monthly active users

Source: www.statista.com

Hints and tips for social media…

Tip #1 • Share at least one image daily on your chosen social network(s) • Try to share multiple photos per day if possible Tip #2 • Like and repin (on Pinterest) or regram (on Instagram) other images you

think are relevant to your audience Tip #3 • Follow other people or charities similar to yours and, if you can, leave

positive comments Tip #4 • Use tools like Pinreach and Statigram to help you easily analyse the

success of your campaigns

Visual Content

A Hashtag (word or phrase led by a #) identifies your campaign or event Any content generated with that # becomes linked Tip #1 • Great for creating a community around your event among all the noise • #s are helpful if you have an active social media account with multiple

events and updates going on simultaneously • NfPs who use # on Instagram have 2x as many followers as those that

don’t Tip #2 • Get your followers involved in the # with a call-to-action • #s can create user-generated content that can be useful for case studies,

testimonials and other marketing material • Tools like Slidagram and Flipagram are great for creating these galleries

The all-powerful #

In the moment reporting from your event creates buzz and excitement for family and friends of participants. Tip #1 • Use Twitter to keep the buzz going around the event (those who aren’t

attending this year may be motivated to join the following year if it looks/sounds fun)

Tip #2 • Add photos and videos to the mix • Always include a short caption Tip #3 • Post-event, use the content to generate slideshows/galleries for participants

Live posting

Tools available with Blackbaud Heroix

Facebook

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To learn more about Blackbaud Heroix, get in touch! https://www.blackbaud.co.uk/heroix

0845 658 8590

Be sure to register for our forthcoming demo of Heroix on Thursday, June 12th at 2PM

Register Here: https://attendee.gotowebinar.com/register/979704801494431745

Thank You for Attending!