Event fundraising presentation
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![Page 1: Event fundraising presentation](https://reader033.fdocuments.us/reader033/viewer/2022061120/546ccf56b4af9f702c8b51ac/html5/thumbnails/1.jpg)
Event Fundraising and Sponsorship
Cheryl Lawson @PartyAficionado
PartyAficionado.comSocialMediaTulsa.Org
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• http://youtu.be/vIzAlEb1wIM?t=1m8s
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Why Sponsorship is the fastest growing marketing medium
• Decreasing efficiency of measured media• Changing social priorities• Shifting personal values • Increasing need for two-way communication• High consumer acceptance • Cause marketing • Festival sponsorship • Arts Sponsorship• Sports marketing
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Week 2
Why Companies Sponsor
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Increase Brand Loyalty
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Create Awareness and Visibility
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Drive Retail Traffic
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Showcase Community Responsibility
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Drive Sales
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Sample/display brand attributes
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Entertain Clients
• Narrow Casting• Merchandising • Incenting dealers/distributors• Differentiate product from competitors• Combat larger ad budget competitors
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