USING SEO TO MAKE YOUR PHONE RING

LeighMcMillan, AvvoConrad Saam, Mockingbird

TRAFFIC MEASUREMENT

Are People Finding You Online?Tool: analytics.google.com

Are People Finding You Online?

Are People Finding You Online?

# of Sessions in last 30 days ___________

What is the Traffic Trend?

What is the Traffic Trend?Tools: analytics.google.com and moz.com/google-algorithm-change

Is Your Traffic Going Up and to the Right? ___________

SEO

AuthorityPagesOn page?

How Authoritative is Your Site?

Tool: opensiteexplorer.com

LOCAL SEO

Does Google Know Where You Are?

Tool: Moz.com/local/search

# of Different Addresses/Businesses___________

Do Your Customers Like You?

# of Reviews on Google Local _________# of Reviews on Yelp ___________# of Reviews on Avvo _______# of Reviews on Bing Local

ON PAGE SEO

On Page Elements

• Title Tags• H1’s• Meta Description

TECHNOLOGY

Do You Have Any Major Technical Problems?

Tool: webmasters.google.com

How Many Errors Do You Have? ___________

IS ANY OF THIS EFFECTIVE?

Is Your Site Attracting Prospects?Tool: analytics.google.com

Are You Getting Phone Calls?Tool: ignite.avvo.com

NON SEO TIPS THAT I COULDN’T IGNORE

The 5 Minute Rule

PPC Advertising Math

$100 ad spend$2 maximum CPC=50 Clicks

2% conversation rate:

Cost per Customer: $100

The Magic Slide

Avvo FindLaw Adwords SEO$0

$200

$400

$600

$800

$1,000

$1,200

$340

$650

$1,100

$158