Using QR Codes Creatively and Effectively

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Jenika ScottChannel Marketing Managerjenika@hallme.com• Twitter @jenika29• Ext. 109

Hall Internet Marketingwww.hallme.com• 12 Years in Business• Twitter @Hall_Web

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Today• What are QR Codes?• Who is using them?• Different ways to creatively use QR Codes• How to effectively use QR Codes• QR Code Tools

What are QR Codes?• Quick Response• 2 Dimensional type barcode• Scan Code to direct you to:

• Smartphone readable bar code• “Print-based hyperlinks”

How does it work?

Point smartphone at a QR Code using QR scanner and then take a picture.

The program decodes and then renders the user to a page or information on the internet.

Who Uses QR Codes?

Museums: http://museumtwo.blogspot.com/2011/08/qr-codes-and-visitor-motivation-tell.html

• Additional multimedia content related to the exhibit

The challenge: Inconsistencies of what you received after scanning.

How they did it differently: They included WHY to scan the barcode

Image Source: http://www.flickr.com/photos/49015875@N00/5416879498/

Who Uses QR Codes?

Real Estate:

• QR Codes on For Sale signs that links to mobile site with additional information about the particular house including open house dates.

Who Uses QR Codes?

Newspapers: http://on.washingtonpost.com/post/7494862942/social-sharing-via-qr-this-sunday-the

• Sharing link on Facebook to spread news

The challenge: Pick a story that could be shared in the moment.

How they did it differently: They also tried to educate readers on QR codes

“Learn more about QR codes”

Who Uses QR Codes?

Airlines:

• Scan QR code to check people into their flight, contains their flight information

The challenge: To speed up online boarding

Image Source: http://www.flickr.com/photos/bee721/5595356563/

Who Uses QR Codes?

Car Manufacturers:http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement/

• Demo features of the Chevy Cruze and Chevy Volt

The challenge: Build awareness about the vehicles though neither was available to be test driven at the event

The solution: They attached QR codes to pre-production vehicles which took users to a microsite that highlighted the vehicle features

Image Credit: http://www.flickr.com/photos/goosegrease/4441947205/

QR Codes – Yikes!

Common Ways to Use QR Codes• Integrate into print advertising• On business cards• Links to more information• Discounts or coupons• Reviews• Integrate with social media

• Billboards• Trucks• Events• Stores• Magazines• Direct Mail

Where will you see them?NY Dept. of Sanitation

Image Credit:http://www.nyc.gov/html/media/html/news/howcast_qr_recycling.shtml

Generating QR Codes3 Best Practices for Generating Reliable QR CodesBy Jeff Korhan on August 7, 2011http://www.jeffkorhan.com/2011/08/3-best-practices-for-generating-reliable-qr-codes.html

1.Size – Larger Codes are More Reliable2.Clean – Short URLs Create Cleaner Codes3.Quiet Zone – Generous Spacing is Essential

Using QR Codes Effectively

• Relevance• Immediacy• Value• Call to Action• Easy• Explain their benefits• Tracking• Remember: Shorter URLs =

cleaner codes• Don’t forget the end user is

viewing on a mobile device

Using QR Codes to Convert

10 Ways to Use QR Codes for Better Conversion RatesBy Angie Schottmuller on July 26, 2011http://unbounce.com/conversion-rate-optimization/10-ways-to-use-qr-codes-for-better-conversion-rates/

1.Product Comparison Data on Price Tags2.Feedback Surveys on Sales Receipts3.On-demand interactive video support4.In-house Facebook Like Promo5.Facebook Like on Products6.Google Places Review Posters7.Foursquare Check-in Posters8.Interactive Custom Maps9.Smart Reorder from Product Labels10. Expedited RSVP & Lead Generation

Challenges

• Technically savvy audience• Smartphone use• Data charges• Persuade audience to “scan now”

QR Code Tools

• Google it - “QR Code Generator”• Bit.ly• MyQR.co• Goo.gl• Mobile Phone Scanner Apps

What’s Next?

• Near Field Communications (NFC)

• Image Recognition• Augmented Reality (AR)

Start Today!

1. Think strategically about how your company could use QR codes – how does it tie into your overall internet marketing strategy or business plan?

2. Experiment, test, track, try again!3. Send me a creative way you’ve seen QR Codes used:

email jenika@hallme.com or send to @jenika29 on Twitter!

Recap

• There are so many applications to use QR Codes• Make sure the application is relevant to your strategy• Are they just a fad or will they stick around?

Questions

Learn MoreFollow Hall: @Hall_WebFollow Jenika: @jenika29

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Call us! 1-877-425-5932 (HALL-WEB)jenika@hallme.com