Using QR Codes Creatively and Effectively
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Transcript of Using QR Codes Creatively and Effectively
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Using QR Codes Creatively and Effectively
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Who We Are
Jenika ScottChannel Marketing [email protected]• Twitter @jenika29• Ext. 109
Hall Internet Marketingwww.hallme.com• 12 Years in Business• Twitter @Hall_Web
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Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
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Today• What are QR Codes?• Who is using them?• Different ways to creatively use QR Codes• How to effectively use QR Codes• QR Code Tools
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What are QR Codes?• Quick Response• 2 Dimensional type barcode• Scan Code to direct you to:
• Smartphone readable bar code• “Print-based hyperlinks”
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How does it work?
Point smartphone at a QR Code using QR scanner and then take a picture.
The program decodes and then renders the user to a page or information on the internet.
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Who Uses QR Codes?
Museums: http://museumtwo.blogspot.com/2011/08/qr-codes-and-visitor-motivation-tell.html
• Additional multimedia content related to the exhibit
The challenge: Inconsistencies of what you received after scanning.
How they did it differently: They included WHY to scan the barcode
Image Source: http://www.flickr.com/photos/49015875@N00/5416879498/
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Who Uses QR Codes?
Real Estate:
• QR Codes on For Sale signs that links to mobile site with additional information about the particular house including open house dates.
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Who Uses QR Codes?
Newspapers: http://on.washingtonpost.com/post/7494862942/social-sharing-via-qr-this-sunday-the
• Sharing link on Facebook to spread news
The challenge: Pick a story that could be shared in the moment.
How they did it differently: They also tried to educate readers on QR codes
“Learn more about QR codes”
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Who Uses QR Codes?
Airlines:
• Scan QR code to check people into their flight, contains their flight information
The challenge: To speed up online boarding
Image Source: http://www.flickr.com/photos/bee721/5595356563/
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Who Uses QR Codes?
Car Manufacturers:http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement/
• Demo features of the Chevy Cruze and Chevy Volt
The challenge: Build awareness about the vehicles though neither was available to be test driven at the event
The solution: They attached QR codes to pre-production vehicles which took users to a microsite that highlighted the vehicle features
Image Credit: http://www.flickr.com/photos/goosegrease/4441947205/
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QR Codes – Yikes!
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Common Ways to Use QR Codes• Integrate into print advertising• On business cards• Links to more information• Discounts or coupons• Reviews• Integrate with social media
• Billboards• Trucks• Events• Stores• Magazines• Direct Mail
Where will you see them?NY Dept. of Sanitation
Image Credit:http://www.nyc.gov/html/media/html/news/howcast_qr_recycling.shtml
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Generating QR Codes3 Best Practices for Generating Reliable QR CodesBy Jeff Korhan on August 7, 2011http://www.jeffkorhan.com/2011/08/3-best-practices-for-generating-reliable-qr-codes.html
1.Size – Larger Codes are More Reliable2.Clean – Short URLs Create Cleaner Codes3.Quiet Zone – Generous Spacing is Essential
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Using QR Codes Effectively
• Relevance• Immediacy• Value• Call to Action• Easy• Explain their benefits• Tracking• Remember: Shorter URLs =
cleaner codes• Don’t forget the end user is
viewing on a mobile device
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Using QR Codes to Convert
10 Ways to Use QR Codes for Better Conversion RatesBy Angie Schottmuller on July 26, 2011http://unbounce.com/conversion-rate-optimization/10-ways-to-use-qr-codes-for-better-conversion-rates/
1.Product Comparison Data on Price Tags2.Feedback Surveys on Sales Receipts3.On-demand interactive video support4.In-house Facebook Like Promo5.Facebook Like on Products6.Google Places Review Posters7.Foursquare Check-in Posters8.Interactive Custom Maps9.Smart Reorder from Product Labels10. Expedited RSVP & Lead Generation
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Challenges
• Technically savvy audience• Smartphone use• Data charges• Persuade audience to “scan now”
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QR Code Tools
• Google it - “QR Code Generator”• Bit.ly• MyQR.co• Goo.gl• Mobile Phone Scanner Apps
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What’s Next?
• Near Field Communications (NFC)
• Image Recognition• Augmented Reality (AR)
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Start Today!
1. Think strategically about how your company could use QR codes – how does it tie into your overall internet marketing strategy or business plan?
2. Experiment, test, track, try again!3. Send me a creative way you’ve seen QR Codes used:
email [email protected] or send to @jenika29 on Twitter!
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Recap
• There are so many applications to use QR Codes• Make sure the application is relevant to your strategy• Are they just a fad or will they stick around?
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Questions
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Learn MoreFollow Hall: @Hall_WebFollow Jenika: @jenika29
• Blog - http://www.hallme.com/blog• Webinars - http://www.hallme.com/webinars• Aug. 23, 2pm EST
• 6 Advanced Features in Google Analytics You Should Know• Sept. 6, 2pm EST
• Using Google Analytics to Measure Website Engagement• Check out Hall’s archived webinars!
• http://www.hallme.com/archived-webinars
Call us! 1-877-425-5932 (HALL-WEB)[email protected]