Post on 11-Nov-2014
description
Aaron CorsonVP MarketPath
Using Personalization To Create More Powerful
Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Cutting Through The Clutter
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
The Cocktail Party Effect: Nothing capture someone’s attention more than hearing (or seeing) their own name.
Why Should You Personalize?
Using Personalization To Create More Powerful Marketing Relationships
It’s all about RESULTS!
• The personalization of marketing materials can increase response rates by 36%, response time 34% and repeat orders by 46% leading to an overall increase in profit and revenue of over 30% - Cal Poly Study
• Personalized direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece. – The Digital Printing Council
• Personalizing an email marketing campaign can improve response rates by 45 percent. – Gotmarketing
• Personalization was the most important factor when contributors determine which charity or fundraising direct mail they open. - ClickZ
Types of Marketing Personalization
Using Personalization To Create More Powerful Marketing Relationships
Text Personalization
Image Personalization
Advanced Personalization
Using Personalization To Create More Powerful Marketing Relationships
Personalized Direct Mail
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Personalized Magazines
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Other Personalized Printing
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Pocket FoldersPresentations
Newsletters Brochures
Using Personalization To Create More Powerful Marketing Relationships
Personalized Email
Using Personalization To Create More Powerful Marketing Relationships
Personalized URLs
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
RecipientsName.CampaignWebsite.com
JohnSample.GonnaNeedShades.com
MarySmith.Ride105.com
MyLifeway.com/JudyKitzer
Using Personalization To Create More Powerful Marketing Relationships
Welcome PageSurvey Page
Update Profile PageThank You Page
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Personalized Video
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Using Personalization To Create More Powerful Marketing Relationships
Getting Started With Personalization
Using Personalization To Create More Powerful Marketing Relationships
It All Starts With Good Data
Using Personalization To Create More Powerful Marketing Relationships
Start Simple, Use Mail Merge
Using Personalization To Create More Powerful Marketing Relationships
Personalize Your Email Marketing
Using Personalization To Create More Powerful Marketing Relationships
Be Relevant, Not Spammy
Using Personalization To Create More Powerful Marketing Relationships
Use Multiple Channels
Using Personalization To Create More Powerful Marketing Relationships
Measure, Analyze, Rinse & Repeat
Q&A
Email: Aaron@MarketPathOnline.comCall: 314-485-9778
Twitter: www.Twitter.com/MarketPathACLinkedIn: www.LinkedIn.com/in/AaronCorsonFacebook: www.Facebook.com/Aaron.Corson
SlideShare: http://www.SlideShare.net/MarketPathACYouTube: http://www.YouTube.com/user/MarketPathAC
www.MarketPathOnline.com
Using Personalization To Create More Powerful Marketing Relationships