Using Personalization to Create More Powerful Marketing Relationships Presentation

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  • date post

    11-Nov-2014
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    Business

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Most marketers understand that using Personalization in your marketing campaigns can be an extremely effective way to cut through the clutter and capture the attention of customers and prospects. What you may not know is that there are many different types of Marketing Personalization, ranging from very simple to highly complex. Each level of complexity can bring increases in response, greater degrees of loyalty and a higher ROI. Join me for a FREE webinar that explores the topic of Personalization, including... * Why you should use Personalization in your marketing campaigns. * Different degrees of Personalization and their benefits and drawbacks. * Examples of Personalization across several marketing channels including print, web and video. * How you can implement a Personalized Marketing Strategy that will lead to better results and more powerful relationships.

Transcript of Using Personalization to Create More Powerful Marketing Relationships Presentation

  • 1. Using Personalization To Create More Powerful MarketingRelationships
  • 2. Using Personalization To Create More Powerful MarketingRelationships
  • 3. Cutting Through The Clutter
    Using Personalization To Create More Powerful MarketingRelationships
  • 4. Using Personalization To Create More Powerful MarketingRelationships
    Why Should You Personalize?
    The Cocktail Party Effect: Nothing capture someones attention more than hearing (or seeing) their own name.
  • 5. Using Personalization To Create More Powerful MarketingRelationships
    Its all about RESULTS!
    • The personalization of marketing materials can increase response rates by 36%, response time 34% and repeat orders by 46% leading to an overall increase in profit and revenue of over 30% - Cal Poly Study
    • 6. Personalized direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece. The Digital Printing Council
    • 7. Personalizing an email marketing campaign can improve response rates by 45 percent. Gotmarketing
    • 8. Personalization was the most important factor when contributors determine which charity or fundraising direct mail they open. - ClickZ