Using Training toGenerate Leads

Sandi Lin | Skilljar | @sandislin

Why Train Customers?

Sales – The Old Way

Sales – The New Way

57% of the buying processis done before sales

Source: CEB

Pre-Sales Education Sales

Isn’t that marketing’s job?

Develop Your Concept

Consumers

Businesses

Channel partners

Suppliers

Reflection: What’s Your Concept?

Delivery Modalities

Training external usersis different

On-Demand

Virtual Live

Classroom

Remember to track

Reflection: What Type of Delivery?

Your ROI Metric

Reach

Use $ if you can

Training Revenue

Retention

Reflection: What’s Success?

Summary

• Training Concept• Delivery Modality• Success Metric

devlearn.skilljar.com

Sandi Lin | Skilljar | @sandislin