Using Online Training to Generate Sales Leads
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Using Training to Generate Leads Sandi Lin | Skilljar | @sandislin
description
Using Online Training to Generate Sales Leads. Presented as SC 106 at DevLearn, Las Vegas, Oct 29 2014.
Transcript of Using Online Training to Generate Sales Leads
Using Training toGenerate Leads
Sandi Lin | Skilljar | @sandislin
Why Train Customers?
Sales – The Old Way
Sales – The New Way
57% of the buying processis done before sales
Source: CEB
Pre-Sales Education Sales
Isn’t that marketing’s job?
Develop Your Concept
Consumers
Businesses
Channel partners
Suppliers
Reflection: What’s Your Concept?
Delivery Modalities
Training external usersis different
On-Demand
Virtual Live
Classroom
Remember to track
Reflection: What Type of Delivery?
Your ROI Metric
Reach
Use $ if you can
Training Revenue
Retention
Reflection: What’s Success?
Summary
• Training Concept• Delivery Modality• Success Metric
devlearn.skilljar.com
Sandi Lin | Skilljar | @sandislin
