D. Becker H. Hartle

IATUL Conference, Singapore - June 2012

to inform, promote and advocate library services for new to inform, promote and advocate library services for new generation usersgeneration users

ContentsContents

IATUL Conference, Singapore - June 2012

IntroductionStatistics and marketing for

ManagementLibrary staffFacultyStudents

Conclusion

MarketingStatistics

Strategic plan

Marketing

Statistics

IATUL Conference, Singapore - June 2012

Market segmentationMarket segmentation

Market segmentation in line with University strategyAligning segment characteristics with productsFundamental needs of usersDesign marketing plan

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ManagementLibrary staff

Faculty

Students

Presenting statisticsPresenting statistics

IATUL Conference, Singapore - June 2012

Offering statistics in context

Using graphical

representations

Ensuring the

statistics suit the

audience

Incorporate real-life

examplesFactual and well-balanced

Portraying statistics from the user’s point of view

Creating comparisons

Projecting future trends

Affects of inflation Putting the library

in context

IATUL Conference, Singapore - June 2012

Statistics and marketing for Statistics and marketing for managementmanagement

IATUL Conference, Singapore - June 2012

Involve CPUT management in library promotions and activities

Vice-Chancello

r

Deputy Vice Chancellor :

Research

Statistics and marketing for Statistics and marketing for library stafflibrary staff

Statistical databaseTrainingMarketing initiatives

IATUL Conference, Singapore - June 2012

Statistical databaseStatistical database

recording of annual statistics inputting of monthly statistics “official” library statistics access a variety of statistics in one place access to statistics via reports

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TrainingTraining

Library staff as Library staff as key role key role

players in players in marketingmarketing

IATUL Conference, Singapore - June 2012

IATUL Conference, Singapore - June 2012

Circulation staff promoting FIFA world cup 2010

IATUL Conference, Singapore - June 2012Librarians celebrating Heritage

day

Statistics and marketing for Statistics and marketing for facultyfaculty

Faculty review reportsKnowledge sharingEngineering caucus

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Faculty programme reviewsFaculty programme reviews

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Faculty review statisticsFaculty review statistics

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Faculty reviews - Faculty reviews - Library Library usageusage

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Example of the number of items circulated per user type within the department

ProcessProcessReport includes: department budget allocation, ILL,

database usage, training statistics, etc.Librarians provide comment and insightTaken to University Quality Assurance Department

for inputApproved by Deans

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Knowledge sharingKnowledge sharing

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IATUL Conference, Singapore - June 2012

IATUL Conference, Singapore - June 2012

http://vimeo.com/164260120

Library staff involvementLibrary staff involvementFaculty meetingsSenate Teaching and Learning CommitteeWork group for evaluating Information Literacy

integration into course structuresRe-curriculationPlagiarism policy

IATUL Conference, Singapore - June 2012

IATUL Conference, Singapore - June 2012

Engineering caucus

IATUL Conference, Singapore - June 2012

Statistics and marketing for Statistics and marketing for studentsstudents

Student experiences Language ‘Graphic novel’ approach Academic literacy programme E-Resources fair

IATUL Conference, Singapore - June 2012

IATUL Conference, Singapore - June 2012

Student Experiences

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LanguageLanguage

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Visible barriers @ CPUT

Language speakers:

isiXhosa (35.7%)

English (32.8%)

Afrikaans (19.6%)

Impact on Marketing approachImpact on Marketing approach

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Graphical representationsReducing of text

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I am in the Library, but where should I start?

Impact on Marketing approachImpact on Marketing approach

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Graphical representationsReducing of textWording simple and to the pointPromoting literacy and computer literacy

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I can do all my research at the Learning Commons, type and print my assignment, with staff to help!

Academic literacy programme Academic literacy programme Academic literacy programme (Leesnet)

Initially for Afrikaans speaking education studentsTo be adapted for other language groups

GOALSDevelop reading comprehensionImprove reading speedDevelop tertiary level academic literacy

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Marketing LeesnetMarketing Leesnet

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Collaboration between Library Marketing Unit and Wellington library staffArrange colloquiumAwareness campaign Information kitPanel discussion with experts

Electronic Resources FairElectronic Resources Fair

IATUL Conference, Singapore - June 2012

IATUL Conference, Singapore - June 2012

Direct marketing to students

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Librarians were available to guide students

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Atmosphere change, electric, animated, INTERESTED students

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This type of marketing strategy proved successful in creating awareness

In conclusion …In conclusion …

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Future plans:focused market segment analysisfocus group sessions for online trialsusing analysis tools to gain a realistic view of an

accepted percentage of penetration within our overall university population

IATUL Conference, Singapore - June 2012

Thank you