Post on 09-Jan-2017
Using Digital Media to Tell Your Story Online
Presented by AndiSites Inc., a Founding Partner of HBCUgrow
Presentation available at hbcugrow.com/2016ppt
A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com @andisites
Andi FergusonPresident
Alex CentenoDirector of Digital
andrea@andisites.com alex@andisites.com
Using digital media to tell your story online
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The power of digital media.Effective examples.Three techniques to improve your digital media.
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http://andisites.com/ - AndiSites’ story is “cutting edge technology that lets you enjoy the ride.” Home page video Includes a loop of imagery that illustrates this story. Professionally produced clips show different ways of “enjoying the ride” –both calming and fun—in various environments.
What’s Your Story?
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Tell me something good. You can tell that story using words combined with digital media.
Why Digital Media?
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Because you haven’t gone all day without consuming digital media, and your children haven’t gone five minutes without it.
The new evolution of storytelling is digital.
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http://su.shorter.edu/ - Shorter University uses professional photography to tell their story. Great photographyis characterized by: 1. Intentional narrative 2. Excellent technical delivery
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https://www2.howard.edu/ - Howard University uses interactive digital media in the form of HTML5 and CSS3 animations. These kind of animations are not common, not easy, and totally custom—expensive but worth it.
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http://www.shawu.edu/ - Shaw University’s virtual tour is an effective use of digital media. 360 degreetours are increasingly common, and must be delivered in non-Flash formats for mobile devices (Shaw’s uses both).
Tip #1: If you can, hire a professional. If you can’t, take pictures yourself, but attend to details.
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Having some photos is better than having no photos.However, having no photos is better than having bad photos.
Tip #2: Tell the story quickly. “Get deep quick.”
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Respect people’s time. Be direct.
Let them see more IF they want to.Push more after building a relationship.
Tip #3: Let the users drive.
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The beauty of the web is in its interactivity.Make an impact.
No more brochure sites full of text.
A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com @andisites
Andi FergusonPresident
Alex CentenoDirector of Digital
andrea@andisites.com alex@andisites.com