Using Data to Boost Audience Acquisition

Using Data to BoostAudience AcquisitionWith Tony D’Anna, CEO, PostUp

Attribution Reports

Cohort (LTV) Analysis

Months Since Subscribing

Engagement by Region

Device Detection

Top Performers

The Funnel

Current Example PostUp PotentialMonthly Unique Visitors 3M 3M

Active Email Subscribers @ 400% Capture Lift 14K 128K

Sent Emails: Increased 4.3M per month 56K / mo 4M / mo

Bulked emails @ 0% -> 3% Spam Rate 56K / mo 4M / mo

Email Opens @ 36% -> 29% Open Rate 20K / mo 1M / mo

Click Throughs @ 16% -> 17% CTOR 3K / mo 204K / mo

Page Views @ 2.25 per visit 7K / mo 460K / mo

Site Traffic Revenue @ $10 CPM $0K / mo $5K / mo

Newsletter Ad Revenue @ $3 CPM $0K / mo $4K / mo

Promo Email Revenue: 4 per month @ $10 CPM $0K / mo $5K / mo

Monthly Recurring Revenue $0K / mo $13K / mo

Annual Recurring Revenue $871 $160,355Annual Program Cost @ $0.65 -> $0.49 CPM $437 $25,590

ROI % 199% 627%

Example Client Performance

CONTACT US

ANYTIME1.512.857.7314 tdanna@postup.com

3305 Steck Ave.Suite 300

Austin, Texas 78757

Using Data to Boost Audience Acquisition

Business

Transcript of Using Data to Boost Audience Acquisition

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