Fiksu Mobile Audience Platform › 2 › 90253 › 90e8169db95...Benefits of Fiksu Mobile Audience...
Transcript of Fiksu Mobile Audience Platform › 2 › 90253 › 90e8169db95...Benefits of Fiksu Mobile Audience...
Fiksu Mobile Audience Platform
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EMEA +44 208 434 7051 | [email protected]
APAC +65-6372-9538 | [email protected]
Copyright © 2015 Fiksu, Inc. All rights reserved. Fiksu and the Fiksu logo are registered trademarks of Fiksu, Inc. All other trademarks are the property of their respective owners. v07.24.15
Fiksu’s mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach precise
audiences across the customer journey.
Awareness | User Acquisition | Re-Engagement
Awareness Interaction Loyalty
Transition from awareness into
encouraging specific actions
Drive mobile interactions such as app installs or purchases
Build brand equity by showing relevant content at relevant moments
Re-engage with users at meaningful times to increase their lifetime value
Remove active customers from future targeting
and start re-engaging them
Continually deliver tailored messaging to drive more
purchases, encourage brand advocacy, and
increase user retention
Clients we work with
Benefits of Fiksu Mobile Audience Platform– Drive down user acquisition costs and increase
download volume by targeting behavior-based audiences
– Increase revenue by re-engaging your app users using the only platform with cross-network re-engagement reach
– Build accurate mobile audiences via mobile IDs, not imperfect cookies or IP addresses
– Run alongside in-house campaigns without cannibalization
Fiksu is the largest independent source of mobile audience data
How it works
IP to mobile IDmapping
Smartsegmentation
Fiksu Personas Fiksu lookalikemodeling
data
Your data
Third partydata
Smart segmentation
Audiences with characteristics similar to existing usersIncrease volume and lower cost
Fiksu Personas Lookalike audiences
Demographics
Psychographics
Intent
Location
Behavior
Recency
Millennials Urban dwellers Casual gamers Pop culture mavens
Sports enthusiasts Travelers Frequent mobile shoppers Investors
Loyal QSR CustomersSpanish Speakers
HOLA!
250+ Personas
Mobile ID mapping
Accurate targeting and 2.5x reach
Build your audiences
Cross-Channel optimization
Creative optimization
Continuous audience updatesAd suppression
And more
Results CPI Volume
Targeted audiences such as the ‘Golf Enthusiast’ Fiksu Persona and visitors to Golfshot’s website drove 73% lower CPIs and 2.6x the volume
Step 2: Reach them across key programmatic channels
Step 3: Optimize for better results
Step 1: Build audiences