Using Creativity To Win - DAS, 3/3/16

Post on 16-Apr-2017

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Transcript of Using Creativity To Win - DAS, 3/3/16

CREATIVITY to

WIN

LEARNINGS1. STOKE THE CREATIVE FIRE2. BUILD IT IN-HOUSE3. MAKE YOUR CMO A ROCK-STAR

2AVERAGE CMO LASTS

5.5AVERAGE GS&P CMO LASTS

175% LONGER THAN AVERAGE

THANK YOU!