Post on 12-Apr-2017
Sam AuchterlonieSkyscanner
How to hack your SERPs using a lean approach
Passionate about driving organic growth
Improve organic visibility
We are never short on ideas
But most never make it past the idea stage
Top Tips!
Speak the language of the business
Developers need our help
Think Lean
How can we learn more quickly what works, and discard what doesn’t?
Find the shortest path
to validate ideas with experimentation
“if you are not embarrassed with v1. of your work – means you have waited too long”
Eric Ries
Hack your way through
A landing page is not always the answer
Create your MVP and iterate on it. Meet your goal, then roll out!
Think lean, start small
1 minute’s work
=~10% CTR increase
People don’t always know how to get to the party!
Find the shortest path
to validate ideas with experimentation
Doing nothing is painful, not
learning can be fatal
Thank You
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