Conversion Optimization starts in the SERPs
52
Conversion Optimization, Content Marketing & SEO
-
Upload
joost-de-valk -
Category
Technology
-
view
1.311 -
download
1
description
In this presentation I outline how and why Conversion Rate Optimization starts in the search results.
Transcript of Conversion Optimization starts in the SERPs
![Page 1: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/1.jpg)
Conversion Optimization,Content Marketing &
SEO
![Page 2: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/2.jpg)
yoast.com
![Page 3: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/3.jpg)
![Page 4: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/4.jpg)
Previously on...
![Page 5: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/5.jpg)
Content Marketing& SEO
![Page 6: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/6.jpg)
![Page 7: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/7.jpg)
εὐαγγέλιον
![Page 8: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/8.jpg)
![Page 9: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/9.jpg)
![Page 10: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/10.jpg)
![Page 11: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/11.jpg)
![Page 12: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/12.jpg)
![Page 13: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/13.jpg)
![Page 14: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/14.jpg)
That’s where we are now....
![Page 15: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/15.jpg)
![Page 16: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/16.jpg)
![Page 17: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/17.jpg)
![Page 18: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/18.jpg)
![Page 19: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/19.jpg)
![Page 20: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/20.jpg)
![Page 21: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/21.jpg)
Conversion Optimization starts in
the SERP
![Page 22: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/22.jpg)
branding
![Page 23: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/23.jpg)
branding
![Page 24: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/24.jpg)
social proof
![Page 25: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/25.jpg)
![Page 26: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/26.jpg)
![Page 27: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/27.jpg)
![Page 28: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/28.jpg)
![Page 29: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/29.jpg)
![Page 30: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/30.jpg)
![Page 31: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/31.jpg)
Nice... But I’m no big name
blogger.
![Page 32: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/32.jpg)
![Page 33: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/33.jpg)
![Page 34: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/34.jpg)
![Page 35: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/35.jpg)
![Page 36: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/36.jpg)
page <title>
![Page 37: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/37.jpg)
page <title>
meta description
![Page 38: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/38.jpg)
page <title>
meta descriptionshow a date? or not?
![Page 39: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/39.jpg)
![Page 40: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/40.jpg)
Conversions from Social Media?
![Page 41: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/41.jpg)
![Page 42: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/42.jpg)
![Page 43: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/43.jpg)
![Page 44: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/44.jpg)
![Page 45: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/45.jpg)
What’s missing?
![Page 46: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/46.jpg)
![Page 47: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/47.jpg)
![Page 48: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/48.jpg)
![Page 49: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/49.jpg)
![Page 50: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/50.jpg)
![Page 51: Conversion Optimization starts in the SERPs](https://reader033.fdocuments.us/reader033/viewer/2022051312/545bc676af7959795d8b608e/html5/thumbnails/51.jpg)
(Conversion) Optimize Everything
not just pages