WHERE THE $%*@IS MY AUDIENCE?!

the #filmhack guide for Filmmakers

Alex Stolz 6th October 2015

WHAT IS #FILMHACK?AND WHO AM I ?

WHAT IS THE BIGGEST CHALLENGE FOR

NEW FILMMAKERS?

SOME SCARY STATS

FIRST LAST TIME FILMMAKERS?

WHY DOES THIS HAPPEN?

TOP 5 MISTAKES MADEBY NEW FILMMAKERS

CLARITY Mistake #1: Not clear on the film they are making

AUDIENCEMistake #2: Forget about their audience

DISTRIBUTIONMistake #3:

Distribution is an afterthought

GLOBALMistake #4Forget film is a global market

AMBITIONMistake #5: Limited ambitions/same old influences

WHAT YOU CAN DO

Develop a crisp, clear and concisePOSITIONING STATEMENT

Get to knowyour audience.

CROWDFUND

Get realisticCOMPARISONS

but… have a BACKUP plan

OPTIMISE for Distribution -

THINK BIGGER- WATCH WIDELY

Connect with your

PASSION

#filmhackPROGRAMMEOF EVENTS

THANK YOUGOOD LUCK &

astolz@usheru.com @alexstolz1

NEXT SESSION:Tuesday 3rd November 6.30pm

Olivier Kaempfer (Film London Microwave)

Sign up for next Film Hack in usheru cinema app download.usheru.com