Transmedia for Filmmakers

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Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten [email protected] +44 7802 805 294 Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity

Transcript of Transmedia for Filmmakers

Robert PrattenCEO & Founder, Transmedia Storyteller Ltd

@[email protected]

+44 7802 805 294

Why Filmmakers should explore Transmedia Storytelling:

Cash, Career & Creativity

The next 20 minutes…

• About me

• Definitions

• Benefits

• Approach

• Example

Robert PrattenCEO & Founder, Transmedia Storyteller Ltd

transmedia production tool to deliver personalized, cross-platform experiences that drive conversation

and engagement. It's cheaper, faster, scalable & manageable and there's no coding.

What is transmedia storytelling?

Telling AStory over

Multiple media

Aim: Whole is greater than sum of parts

Movie Game Book Transmedia

Whole is more satisfying than the sum of the parts: euphoria of collecting and connecting the pieces

Movie Game Book Media Franchise

Whole is less than the sum of the parts: dissatisfying conclusion to consuming all media

What is transmedia storytelling?

Telling AStory over

multiple media

7

With participation of the audience

platforms

Transmedia storytelling

Narrative Gaming

Social(ising)Participation,Conversation

RewardsLevelsCollaborationCompetition

CharactersPlotEventsThings

Rethinking entertainment

Transmedia storytelling is a way to attract and

retain audiences.

The monolithic feature film

Project as a portfolio of ideas• Content

– Feature film – Books/comics

– Blogs – Merchandise

– Trailer – Social media

– Mobile app – Soundtrack

• Funding– Pre-sales – Crowdfunding

– Private investment –Taxpayer money

Money Now

Money Later

Attention Now

Attention Later

Feature film

Pre-sales?Crowdfunding

Social media

Comic bookIssue 1 Issue 2,3..

Investment

GrantSales

Transmedia business model

Seth Godin

“The Internet has freed us all from the tyranny of being picked”

Christian Viel, Indie filmmaker

Canadian Superheros

Figurines

Meet-ups & Events

Shared Story World

http://worldofdepleted.com/

Connect with story

The End

Robert [email protected]

@robpratten

UK: +44 207 193 4567

USA: +1 415 287 4150