Post on 29-Sep-2020
User PersonaWebinar – 9th May 2020 6:30-7:30PM IST
Agenda
Recap
Expected outcome
User Persona
Example
Elements & Tools
In Action
Benefit
Q & A
Recap -Empathy Map
An empathy map is a methods for understanding audiences, including users, customers, and other players in any business ecosystem
Recording : https://youtu.be/IDKsf2lh_Js
Artifacts : https://sharpclue.com/2020/04/29/empathy-map/
Expected Outcome
How to create a face of the user for cognitive understanding
How to create User Persona
User Persona
The concept initially introduced by Alan Cooper, the father of Visual Basic.
A user persona is a semi-fictional character based on your current (or ideal) customer.
User personas are extremely useful to grow and improve a business: they help uncover the different ways people search for, buy, and use products, so you can focus your efforts on improving the experience for real people and use cases
It shows the individual in a space that gives insight into where your product fits into his/her life.
What we get from Persona?
Personas are said to be cognitively compelling because they put a personal human face on otherwise abstract data about customers.
By thinking about the needs of a fictional persona, designers may be better able to infer what a real person might need. Such inference may assist with brainstorming, use case specification, and features definition.
Case Study for a travel-desk organization(Example from: www. xtensio.com )
Tools
Elements of user persona
User Identity
A quote about user personality
Age:Work:Family:Location:
Trait 1 Trait 2
Trait 3 Trait 4
Bio: A short paragraph representing the user.
0 1 2 3 4 5 6
Incentive
Fear
Growth
Power
Social
Motivation
0 2 4 6
Social…
Traditi…
Referrals
Person…
Preferred ChannelGoals
Frustrations
Benefit
Consistent understanding of various audience groups
Data about the groups can be put in a proper context and can be understood
Proposed solutions can be guided by how well they meet the needs of individual user personas.
Features can be prioritized based on how well they address the needs of one or more personas.
Provide a human "face" so as to create empathy for the persons represented by the demographics
Q&AFeedbackNext Webinar
Q&A –Open to audience
Feedback –Open to audience
Next Webinar Topic – Customer Journey Map
Date – 23-05-2020
Webinar Series
Thank You
Vikas Awasthi (SPC 5.0, ICP-ACC, PSM 1, PMP)
Vikas.awasthi05@gmail.com
https://www.linkedin.com/in/vikawasthi/
https://twitter.com/vikawasthi
https://sharpclue.com/