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FINANCIAL SERVICES WEBSITE USABILITY TIPS
January 23rd, 2014
Login Tips for a Better Customer Experience By ForeSee Blogger, Kathy Totz 5
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Blogger Kathy Totz is a Usability Auditor at ForeSee, where she uses
her experience in conducting research and academic training to
perform expert usability audits in industries such as Financial
Services, Retail, Health Care, Technology, Telecommunications, and
Government.
Read the full blog post, “Usability Perspective: 5 Financial Services
Login Tips for a Better Customer Experience” for additional details.
…proceed to tips #1 - 5
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MAKE THE LOGIN
THE MOST
PROMINENT THING
ON HOMEPAGE BY
PROVIDING THE
FIELDS DIRECTLY
ON THE PAGE
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OFFER
“REMEMBER ME”
FUNCTIONALITY
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PROVIDE AN OPTION
FOR CUSTOMERS
TO SEE THEIR
password—that is,
remove password
masking
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MAKE USERNAME
AND PASSWORD
RECOVERY AS
PAINLESS AS
POSSIBLE
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ENHANCE CUSTOMERS’
PERCEPTION OF
SECURITY AND
TRUSTWORTHINESS BY
ADDING ADDITIONAL
MESSAGING AND
IMAGERY
GO TO THE BLOG POST FOR MORE DETAIL
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Learn more about how ForeSee helps financial services and
other industries measure, manage, and improve the customer
experience on:
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