Do you wish to know how to: - turn your visitors into happy clients?- create a great product?- deliver outstanding user experience?

  Usability Testing

10 Tips For Getting It Right

Here’s the deal

Without research business cannot make informed decisions… nowadays. - Jeff Parks, V.P. Customer Experience at Kina'ole Inc.

Tip 1.

Set goals

Tip1. Set your goals

Remember why you built the product - decide what the problem was you wanted to solve.

Form a hypothesis and then test it.

Prioritize and focus your research.

Tip 2.

Choose the right audience

Tip 2. Choose the right audience

Know your customers, respect your users.

Target research at the right group and don’t test on a randomly chosen bunch of people.

Tip 3.

Prepare the room

and tools

Tip 3. Prepare the room and tools

Basic user testing sessions require the right equipment and the right space - but don’t make it too clinical either.

If you don’t have the opportunity of conducting the test in person, do it online even remotely.

Tip 4.

Prepare clear

instructions and tasks

Tip 4. Prepare clear instructions and tasks

Testers need to know what to do. Make it easy.

It’s better to give a few short tasks than one massive assignment.

Tip 5.

Three-plus is a crowd

Tip 5. Three-plus is a crowd

While conducting your usability study, bear in mind that the ideal scenario has you and the user in it.

Additional people may, involuntarily, influence the testing process.

A great way to avoid this is to conduct a remote usability test.

*Tip 5. Three-plus is NOT a crowd

By usingremote usability testing you can have your cake

and eat it!

But here’s an extra tip...

*Tip 5. Three-plus is NOT a crowd – Remote Usability

Test

Save you time and find improvement opportunities by research on large quantities of people.

You can use CINT – leading research panel with an access to over 10 million respondents worldwide.

*Tip 5. Three-plus is a crowd – Remote Usability

Test

You are able to use CINT solution for Surveys, Card Sorting and Automated Testing.

Tip 6.

Be neutral

Tip 6. Be neutral

While asking to expand, do not include the answers in your questions – always leave room for interpretation.

The core of your test is to observe and conduct research to develop a better product.

Tip 7.

Set the time

frame

Tip 7. Set the time frame

Make the test as time efficient as you can.

Testing many people is time consuming so you can also hire professionals to trigger remote usability testing for you.

*Tip 7. Set the time frame

when the cat's away the mice will play,

so...

track them!

But here’s an extra tip...

*Tip 7. Click Tracking Tool – what for?

Precise research makes you realize what your users do and what they say about your website. Define which areas on the website generate clicks to boost your conversion.

Case Study: OptimalEnergy increased conversion by

122%

Observe Improve

UsabilityTools in a nutshell

Tip 8.

Always ask for feedbac

k

Tip 8. Always ask for feedback

You should always ask users for more feedback.

Customer experience enhancement is a complex process and should be viewed and conducted as such.

Tip 9.

Draw conclusio

ns and improve

Tip 9. Draw conclusions and improve

The knowledge of how real users use the tools you provide and where they need more help is beneficial only if you draw conclusions and refine your product accordingly.

Tip 10.

Ask for

help

Tip 10. Ask for help

If you want to conduct testing the right way or learn how to do it in the future, you can always ask for professional help.

You will learn how professionals conduct testing to gather maximum customer experience metrics.

So here are the last final tips...

Always be prepared to:

act fast,

prioritize

and improve your product.

And then... do some more usability testing!

So here are the last final tips...

Never stop testing,

and your advertising will

never stop

improving.

David Oglivy, The Father of Advertising

What makes us different

Actionable insightsCustom funnels and filters allow you to analyze users’ actions

with the highest business value

Boost users’ satisfaction

Many tools, one platform. Combine the forces of the most comprehensive tools on the market.

Ask us some questions. Now. Or later.

Julia Rozwens, Chief Marketing Officerj.rozwens@usabilitytools.com+1 (650) 681 9613

Thank you for your time

Are you in?

Source of used images: Slade 4: http://www.mrsjanuary.com/welcome-to-my-life/2014-goals/

Slade 6: Pedro Ribeiro Simões, https://www.flickr.com/photos/pedrosimoes7/8241346527/

Slade 8: Maxime Marais, https://www.flickr.com/photos/maxlemans/3512807503

Slade 10: Jackie, https://www.flickr.com/photos/sis/103725518

Slade 12: Aaron Fulkerson, https://www.flickr.com/photos/roebot/2964156413

Slade 14: http://www.bakerita.com/wp-content/uploads/2013/01/IMG_1934-729x1024.jpg

Slade 17: JD Hancock, https://www.flickr.com/photos/jdhancock/4851912459/in/photolist-8oKjx6-aeEs44-5SoqRX-6mJ6AG-n4TVBe-7Qf88e-99p9Rx-92DUMR-9R3wFW-fMNm3z-9L8Jmu-9Z6py7-64YfG7-fo6PbU-bdk7vc-5hx6Z3-bfwCEz-2nyufi-9q5MPn-dC7Usj-bdJjeF-iCvRYH-cu25p5-5yHzrn-9dNtur-axJWqB-ejqYtb-ak8PPs-7GeSFM-5G6ADM-8btZnj-fJQaDh-4n1kWE-cJewUb-5iGBBq-dE4BzL-kHLw44-8oRjuH-FisY2-9b1vyn-jS3fWv-dPjnvm-FbbPU-5YpY16-8T3pRF-axByM9-9qG29J-nDf5Vw-mbdMzD-nEQqQo

Slade 19: https://www.etsy.com/listing/187404902/made-to-order-ceramic-porcelain-clock?ref=exp_listingRemember that the customer development process takes time so factor it into your research.

Slade 22: Niels Hartvig, https://www.flickr.com/photos/hartvig/5672820439

Slade 24: Paul, https://www.flickr.com/photos/vegaseddie/5700609302

Slade 26: http://chloeroseboutique.tumblr.com/post/41828181685

Slade 28: http://media-cache-ec0.pinimg.com/originals/0f/e2/ee/0fe2ee120514d5a1982b4606df54144a.jpg