Post on 30-Nov-2014
description
Do you wish to know how to: - turn your visitors into happy clients?- create a great product?- deliver outstanding user experience?
Usability Testing
10 Tips For Getting It Right
Here’s the deal
Without research business cannot make informed decisions… nowadays. - Jeff Parks, V.P. Customer Experience at Kina'ole Inc.
Tip1. Set your goals
Remember why you built the product - decide what the problem was you wanted to solve.
Form a hypothesis and then test it.
Prioritize and focus your research.
Tip 2. Choose the right audience
Know your customers, respect your users.
Target research at the right group and don’t test on a randomly chosen bunch of people.
Tip 3. Prepare the room and tools
Basic user testing sessions require the right equipment and the right space - but don’t make it too clinical either.
If you don’t have the opportunity of conducting the test in person, do it online even remotely.
Tip 4. Prepare clear instructions and tasks
Testers need to know what to do. Make it easy.
It’s better to give a few short tasks than one massive assignment.
Tip 5. Three-plus is a crowd
While conducting your usability study, bear in mind that the ideal scenario has you and the user in it.
Additional people may, involuntarily, influence the testing process.
A great way to avoid this is to conduct a remote usability test.
*Tip 5. Three-plus is NOT a crowd
By usingremote usability testing you can have your cake
and eat it!
But here’s an extra tip...
*Tip 5. Three-plus is NOT a crowd – Remote Usability
Test
Save you time and find improvement opportunities by research on large quantities of people.
You can use CINT – leading research panel with an access to over 10 million respondents worldwide.
*Tip 5. Three-plus is a crowd – Remote Usability
Test
You are able to use CINT solution for Surveys, Card Sorting and Automated Testing.
Tip 6. Be neutral
While asking to expand, do not include the answers in your questions – always leave room for interpretation.
The core of your test is to observe and conduct research to develop a better product.
Tip 7. Set the time frame
Make the test as time efficient as you can.
Testing many people is time consuming so you can also hire professionals to trigger remote usability testing for you.
*Tip 7. Set the time frame
when the cat's away the mice will play,
so...
track them!
But here’s an extra tip...
*Tip 7. Click Tracking Tool – what for?
Precise research makes you realize what your users do and what they say about your website. Define which areas on the website generate clicks to boost your conversion.
Case Study: OptimalEnergy increased conversion by
122%
Observe Improve
UsabilityTools in a nutshell
Tip 8. Always ask for feedback
You should always ask users for more feedback.
Customer experience enhancement is a complex process and should be viewed and conducted as such.
Tip 9. Draw conclusions and improve
The knowledge of how real users use the tools you provide and where they need more help is beneficial only if you draw conclusions and refine your product accordingly.
Tip 10. Ask for help
If you want to conduct testing the right way or learn how to do it in the future, you can always ask for professional help.
You will learn how professionals conduct testing to gather maximum customer experience metrics.
So here are the last final tips...
Always be prepared to:
act fast,
prioritize
and improve your product.
And then... do some more usability testing!
So here are the last final tips...
Never stop testing,
and your advertising will
never stop
improving.
David Oglivy, The Father of Advertising
What makes us different
Actionable insightsCustom funnels and filters allow you to analyze users’ actions
with the highest business value
Boost users’ satisfaction
Many tools, one platform. Combine the forces of the most comprehensive tools on the market.
Ask us some questions. Now. Or later.
Julia Rozwens, Chief Marketing Officerj.rozwens@usabilitytools.com+1 (650) 681 9613
Thank you for your time
Are you in?
Source of used images: Slade 4: http://www.mrsjanuary.com/welcome-to-my-life/2014-goals/
Slade 6: Pedro Ribeiro Simões, https://www.flickr.com/photos/pedrosimoes7/8241346527/
Slade 8: Maxime Marais, https://www.flickr.com/photos/maxlemans/3512807503
Slade 10: Jackie, https://www.flickr.com/photos/sis/103725518
Slade 12: Aaron Fulkerson, https://www.flickr.com/photos/roebot/2964156413
Slade 14: http://www.bakerita.com/wp-content/uploads/2013/01/IMG_1934-729x1024.jpg
Slade 17: JD Hancock, https://www.flickr.com/photos/jdhancock/4851912459/in/photolist-8oKjx6-aeEs44-5SoqRX-6mJ6AG-n4TVBe-7Qf88e-99p9Rx-92DUMR-9R3wFW-fMNm3z-9L8Jmu-9Z6py7-64YfG7-fo6PbU-bdk7vc-5hx6Z3-bfwCEz-2nyufi-9q5MPn-dC7Usj-bdJjeF-iCvRYH-cu25p5-5yHzrn-9dNtur-axJWqB-ejqYtb-ak8PPs-7GeSFM-5G6ADM-8btZnj-fJQaDh-4n1kWE-cJewUb-5iGBBq-dE4BzL-kHLw44-8oRjuH-FisY2-9b1vyn-jS3fWv-dPjnvm-FbbPU-5YpY16-8T3pRF-axByM9-9qG29J-nDf5Vw-mbdMzD-nEQqQo
Slade 19: https://www.etsy.com/listing/187404902/made-to-order-ceramic-porcelain-clock?ref=exp_listingRemember that the customer development process takes time so factor it into your research.
Slade 22: Niels Hartvig, https://www.flickr.com/photos/hartvig/5672820439
Slade 24: Paul, https://www.flickr.com/photos/vegaseddie/5700609302
Slade 26: http://chloeroseboutique.tumblr.com/post/41828181685
Slade 28: http://media-cache-ec0.pinimg.com/originals/0f/e2/ee/0fe2ee120514d5a1982b4606df54144a.jpg