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Mobile Marketing

JORDAN KOENEMobile

Las Vegas10/06/2015

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slideshare.net/searchmetricsWant our presentations?

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What is a Chief Evangelist? What is a Chief Evangelist?

Can you fix my SEO problem?Can you fix my SEO problem?

Papa, what is that?Papa, what is that?

JORDAN KOENE

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Made with love in Berlin Made with love in Berlin

180 passionate people 180 passionate people

Innovator in SEO Software & more since 2005

Innovator in SEO Software & more since 2005

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Our secret sauce is our software

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Game over…

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DISRUPTION OF TECHNOLOGY

MobileDesktop Laptop Tablet

WORK ENTERTAINMENT ALWAYS

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Let‘s go back in time!

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Share of Mobile-Friendly URLs

Mobilegeddon,April 21st, 2015

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Share of not Mobile-Friendly URLs

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Share of Mobile-Friendly URLsRANKING FACTORS

2015MOBILE

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Average Position Change of URLs

-0.21+0.20

not mobile-friendly mobile-friendly

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“#Mobilegeddon Loser“

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Domain Mobile/Desktop Ratio04/26/2015

mobile friendly

Mobile/Desktop RatioSeptember 2015

mobile friendly

boxofficemojo.com - 64% NO

Mobilegeddon Loser US – developments

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-64% -67%

MobileUpdate

User Experience

LOSER!

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Domain Mobile/Desktop Ratio04/26/2015

mobile friendly

Mobile/Desktop RatioSeptember 2015

mobile friendly

boxofficemojo.com - 64% NO - 67% NO LOSER

dict.cc - 44% NO

Mobilegeddon Loser US – developments

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-44%-67%

MobileUpdate LOSER!

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Domain Mobile/Desktop Ratio04/26/2015

mobile friendly

Mobile/Desktop RatioSeptember 2015

mobile friendly

boxofficemojo.com - 64% NO - 67% NO LOSER

dict.cc - 44% NO - 64% NO LOSER

reddit.com - 36% NO

Mobilegeddon Loser US – developments

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April 2015

?

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SAME URL ≠

Mobile

Desktop

Rankings

…1……2……3……4……5……6……7……8……9…

…10…

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September 2015: still not mobile-friendly

But:

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MOBILE SEPARATE URL =

MobileDesktop

Rankings

…1……2……3……4……5……6……7……8……9…

…10…

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-36%

MobileUpdate

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MOBILE SEPARATE URL

MobileUpdateRecovered!

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Domain Mobile/Desktop Ratio04/26/2015

mobile friendly

Mobile/Desktop RatioSeptember 2015

mobile friendly

boxofficemojo.com - 64% NO - 67% NO LOSER

dict.cc - 44% NO - 64% NO LOSER

reddit.com - 36% NO - <1% NO m.reddit.com

last.fm - 31% NO

Mobilegeddon Loser US – developments

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-31%Recovered!

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April 2015Not mobile-friendly

September 2015mobile-friendly

last.fm

x

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Domain Mobile/Desktop Ratio04/26/2015

mobile friendly

Mobile/Desktop RatioSeptember 2015

mobile friendly

boxofficemojo.com - 64% NO - 67% NO LOSER

dict.cc - 44% NO - 64% NO LOSER

reddit.com - 36% NO - <1% NO m.reddit.com

last.fm - 31% NO - 1% YES RECOVERED

songlyrics.com - 47% NO

Mobilegeddon Loser US – developments

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-47%

Recovered!

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Domain Mobile/Desktop Ratio04/26/2015

mobile friendly

Mobile/Desktop RatioSeptember 2015

mobile friendly

boxofficemojo.com - 64% NO - 67% NO LOSER

dict.cc - 44% NO - 64% NO LOSER

reddit.com - 36% NO - <1% NO m.reddit.com

last.fm - 31% NO - 1% YES RECOVERED

songlyrics.com - 47% NO + 4% YES RECOVERED

Mobilegeddon Loser US – developments

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Users

Get off the mobile SERPs!

Not“mobile“-friendly !!!

RANK

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Ø Font Size Entire PageRANKING FACTORS

2015MOBILE

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Has FlashRANKING FACTORS

2015MOBILE

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APPS

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APP (Store) optimization is different than Search

≠Fewer words

mobile-friendly?

Fewer links

Loads faster

Bigger fonts

ORGANIC APP STORE

Different OS

Different Stores

No Unique App/Brand Names

Different Competition

Depends on intended User Interaction (Download)

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Calculator App?

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Calculator App?

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APP INDEXING

• Possible to get more usersfor your app

• Helps you get your app found in Google Search

• Mobile users who search for content related to your app can see an install button to your app in Search results.

• increase your install base.

APP STORE

• Mostly BRAND Searches

• But: No unique App Names!

• Content must serve Intention• App Description• Strategic review requests • Keep uninstall rate low• App amplification -> Website

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RELEVANCEMobileDesktop

LaptopTablet

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Why MOBILEGEDDON?

LOADING…

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make

Faulty redirects Slow websites Interstitials Not responsive Too many links

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In a nutshellRANKING FACTORS

2015MOBILE

≠Fewer words

mobile-friendly?

Fewer links

Loads faster

Bigger fonts

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>> searchmetrics.com/mobile2015 <<

Download

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Thank You!

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