TWITTER STRATEGIES Presented by Lisa Colton, Darim Online

January 19, 2011

SOCIAL MEDIA BOOT CAMP

STRATEGIESFor Synagogues

Presented by Lisa Colton, Founder & President

Darim OnlineLisa@darimonline.org

434.977.1170

THIS IS AN ATTENTION ECONOMY

MOBILE GENERATION

OUR PLAN TODAY

1. Quick orientation to Twitter

2. Listening more than talking

3. Find your voice

4. Add value

5. Use networks

6. Advanced tools

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

MT= “Modified Tweet”

DM = Direct Msg

# denotes hashtag

What Does Twitter Says About You?

WHAT TO TALK ABOUT?

1. Ask questions (for answers, or just sharing)2. Share information that can be helpful (curate!)3. Help people – find people asking for help, and help!4. Share your opinions5. Share links to your own content – now and then. 6. Community Highlight – tweet about people in your

community (Mazel tov, did you know, thanks for volunteering, etc)

7. Conversation – jump in!8. Retweet – find good stuff and pass it on!9. Slice of life – what’s going on right now in your head,

your office? The Jewish calendar?

LISTENING IS CRITICAL

LISTENING:

@ mentions

LISTENING: Searches

Example of Hashtags,

#JED21(Jewish Education in the

21st Century)

Example of Hashtags, #JEDchat

(Weekly Wed 8-9pm chat re: Jewish Education)

Basics• Hashtags help aggregate

information– Ex. #Jewish, #Israel, #Rabbi,

• Convene conversations around specific themes

• Recruit from networks to join conversations

• Help people find one another

Tips• Don’t make it too long!

• #ff, (follow friday) – a way to show others who you follow and why, a shout out

• #JED21 – Jewish education discussion

• #WhatRabbisDo (theme)

• #URJbiennial (event)

• #SanDiego (location)

• #Shabbat (holiday)

• #JSAM (Jewish Social Action Month)

ALL ABOUT HASHTAGS

Find Your Voice

Add Value

You don’t have to create all of the content! Be a content CURATOR!

CROWDSOURCING

LEVERAGING NETWORKS

Who do you want to reach? What’s “viral” for you?

LEVERAGING NETWORKS

LEVERAGING NETWORKS

• How did this video get 3000 views?• Why does it matter?• What does it say about the Rabbi? • About the congregation?

http://bit.ly

Twitter App for iPhone & Android

Hootsuite and Tweetdeck: Twitter “Dashboards”

Human transparency (Who is it?)

Listening, then delegating as needed

Adding value

Building community

Marketing your feed

Integration with FB, etc.

STAFFING YOUR TWITTER STRATEGY

Twitter for Business

URJ “Lists” to find others

Slides and recording will be posted on URJ website

COACHING AND CONSULTING GRANT APPLICATIONS ARE NOW OPEN!

Due June 8th

More info: http://bit.ly/urjgrant

Facebook Group: http://on.fb.me/urjbootcamp

Twitter: #urjbootcamp