Facebook in Asia Pacific

May 2012

Below !5 Million!

45.8 42.2 !

North America

21%

Asia Pacific 27%

Europe 28%

Other 24%

Global Facebook Population!

Data: Facebook,Social@Ogilvy, World !Bank, SocialBakers; Flag: Soft Icons!

Singapore

Hong Kong

India !Indonesia!Philippines!Thailand!Malaysia!Taiwan!Australia!Japan!South Korea!Pakistan!Vietnam!Hong Kong!Singapore!Bangladesh!Nepal!Sri Lanka!

Global!Facebook!

Rank!3!4!8!

16!17!18!19!26!28!34!40!41!52!55!70!75!

27.2 ! 14.0! 12.1 ! 11.9 ! 10.9 !

8.6 !7.0!6.4 !

With 216 million users, only China, India and

Indonesia have a larger population in Asia than

Facebook!

*!

Asiaʼs 4th Largest Nation*!

Millions, May 2012 !

Hon

g K

ong!

Sing

apor

e!Ta

iwan!

Uni

ted

Stat

es!

New

Zea

land!

Aus

tral

ia!

Mal

aysi

a!Ph

ilipp

ines!

Thai

land!

Indo

nesi

a!Vi

etna

m!

Indi

a!Pa

kist

an!

Singapore

Hong Kong

More than 50%!

More than !20%!

Less than!20%!

Indonesia*!Philippines!Thailand!Hong Kong!Taiwan!Singapore!Brunei!Malaysia !New Zealand!Australia!India!Pakistan !South Korea!Vietnam!Japan !China !

130%!81%!77%!76%!73%!73%!71%!68%!60%!56%!38%!22%!17%!13%!9%!0.10%!

Portion of online population on Facebook!

*Indonesia shows more than 100%!because Facebook data is more!

recent than Internet population data!Data: May 2012, Facebook, Social@Ogilvy, World Bank,

Socialbakers!

Portion of total national !population on Facebook!

25%!

40%!

0%!

More than 1 out of 4 Facebook users are from Asia!