Post on 15-May-2015
Rashmi Sinha, SlideShare & Linkedin
Growth Growth hacking is hacking is not sexynot sexy
Growth curves “high and to the right” are sexy.
From Paul Graham
The growth hacker meme continues to grow.
Stop Stop looking for looking for a a superhero superhero growth growth hacker to hacker to solve your solve your problems. problems.
Lesson 1
What on earth What on earth is growth is growth hacking?hacking?
First build core product (thousands)
Next basic product-market fit (low millions)
Finally, bring more and more users (tens of millions)
Is growth hacking an art? A science? Or a craft?
People People can learn can learn to be to be growth growth hackers.hackers.
Growth hacking is a team sport. You need a growth team.
Lesson 2
It’s a multi-displinary It’s a multi-displinary team sportteam sport
It’s a multi-disciplinary team sport. Team needs multiple strengths.
Build Build growth growth hacking hacking DNA into DNA into your your team(s).team(s).
Growth hacking is Growth hacking is not fun work. Work not fun work. Work can be annoying & can be annoying & tedious. Its not the tedious. Its not the juicy technical juicy technical projects. projects.
Lesson 3
Existential Existential crisis due to crisis due to growth growth hacking: hacking: “What am I “What am I doing?”doing?”
It’s a multi-displinary It’s a multi-displinary team sportteam sport
A growth team is sustainable. Individuals move in and out. Motivated
by each other.
Search as a Search as a growth channel growth channel is effective but is effective but unpredictable. unpredictable.
Lesson 4
For SlideShare, transcript text exposes presentation text to search engines.
EmbedsEmbeds
Embeds are a win-win SEO strategy (win for user and SlideShare)
SEO based SEO based growth is harder growth is harder to feel in control to feel in control of.of.
SEO philosophy: SEO philosophy: Do good things for Do good things for users, and you will users, and you will get good results get good results back (most of the back (most of the time).time).
You can grow like weed without much funding.
Lesson 5
Focus on Focus on your core your core strengths. strengths. Spend on Spend on them. them.
Watch Watch every every dollar. Its dollar. Its easy to easy to waste on waste on activities activities with no with no return. return.
Viral growth Viral growth equally equally importantimportant
Have multiple legs for growth. Investment in virality is as important.
Distribution Distribution hacks: be hacks: be ahead of the ahead of the curve. You can curve. You can compensate compensate for money with for money with creativity.creativity.
Biz Dev Biz Dev & & traditiontraditional al marketinmarketing can be g can be a time a time sink.sink.