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VideoEnterprise Backbone Business Unit

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INDUSTRY TRENDS

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Video Dominating Over Applications

Gopher, FTP

WWW

P2P

VideoContent

VideoCommunication

DominantTraffic Type

1993-19951995-2000

2000-20132013-2025

2025+

1995: Web overtakes Gopher, FTP

2000: Peer-to-Peer overtakes Web

2013: Video Content overtakes Peer-to-Peer

2025: Video Communication overtakes Video Content

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

How Voice and Video Traffic Is Different

Data Video Voice

Smooth/Bursty IMIX average:300 bytes Drop Insensitive Delay Insensitive TCP Retransmits

Bursty Large avg. size packets: 800-

1500 bytes Mostly Variable Bit Rate Drop Sensitive Delay Sensitive UDP Priority

Smooth Small avg. size packets: 480

bytes or less Drop Sensitive Delay Sensitive UDP Priority

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Video Application Landscape

BYOD/Web-conferencing Desktop ConferencingStreaming Video

• Single Business Policy

Wired, Wireless, and VPN

Managed & BYOD assets

*MDM integration

• Context-based Control

Who, what, when, where

Application visibility/control

Advanced segmentation

• User-Specific Services

Self-service on-boarding

Lifecycle Guest handling

Location-based services

• Comprehensive Visibility

Single Pane of Glass

Users, devices, location, posture

User/device centric

• Operational Efficiency

Virtual switching

Auto provisioning

Programmable network

• Lower TCO

Intuitive troubleshooting

Service assurance

Energy management

• Uncompromised Experience

*Wired/wireless convergence

Best in class RF

Always on VPN

• Resiliency and Scale

Services at scale

Reduced downtime

Secure infrastructure

• Deployment Flexibility

Campus/branch/home

Architectural options

Virtualization

Telepresence

• Uncompromised Experience

*Wired/wireless convergence

Best in class RF

Always on VPN

• Resiliency and Scale

Services at scale

Reduced downtime

Secure infrastructure

• Deployment Flexibility

Campus/branch/home

Architectural options

Virtualization

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DEPLOYMENT CHALLENGES

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ChallengesDeploying Video and Voice Services

Ap

plic

ati

on

s/E

nd

po

ints

of

Ye

ste

rda

y

Ap

plic

atio

ns

/En

dp

oin

ts o

f Tod

ay

Endpoint Explosion

Application Diversity

Security

Challenges

Is my network Ready for Video ?

I have limited resources, How would I scale ?

Is my network Secure ?

10 Gigabit Ethernet to Core

1 Gigabit Ethernet to Distribution

10/100 Mb Ethernet to Endpoints

Limited Real Time applications

Limited Wireless devices

Voice & Data Network

Public Internet

NETWORK

10/40 Gigabit Ethernet to Core

1/10 Gigabit Ethernet to Distribution

100/1000 Mb to Endpoints

Large number of Real Time applications

Large number of Wireless Devices

Video, Voice & Data Network

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Challenges Network visibility and Troubleshooting capabilities

CO

RE

+D

IST

RIB

UT

ION

……..

Challenges

Growth of Video Endpoints means more Complexity & Scale

Timely detection and recovery of quality issues

Number of flows in my network

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Challenges Application Profiles and Requirements

BYOD/Web-conferencing

Desktop ConferencingStreaming Video

• Comprehensive Visibility

Single Pane of Glass

Users, devices, location, posture

User/device centric

• Operational Efficiency

Virtual switching

Auto provisioning

Programmable network

• Lower TCO

Intuitive troubleshooting

Service assurance

Energy management

Tele-presence

2-4 Mbps ( SD TV )

6-10 Mbps ( HD TV ) 2.5-10 Mbps at 1080p

256Kb – 2Mbps video conferencing

15 Mbps at 1080p Spatial wideband audio

Traffic Profile

Bandwidth

Requirement

Average packet Size 700-1350 bytes <1260 bytes 256-512 bytes 700 – 1350 bytes

Delay/Drop Sensitive Medium/Medium High/Medium Low/Low High/High

Transport UDP/Multicast ( TCP/Unicast)

Unicast (UDP/Multicast) TCP/Unicast

(UDP/Multicast) TCP/UnicastChallenges

Can ONE Network recognize these applications ?

Can ONE Network prioritize these applications ?

Can ONE Network deliver uncompromised user experience ?

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SOLUTIONS

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Cisco Video StrategyCustomer Benefits

Any-to-AnyAny contentAny timeAny where

End-to-EndDevicesNetwork of networksSoftware

Platform, Systems and ServicesEnable Medianet via new tech, prodCollaboration, Broadcast/StreamingRobust services offerings

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Cisco MedianetWhat is Medianet?

Personal

Social Interactive

MediaAware

NetworkAware

End PointAware

Evolution of Convergence

Network of Networks

Technologies and new devices

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

SolutionVideo Deployments

Green Security Single Pane of Glass

Cisco Prime

Application Visibility Flexible Netflow

Reduced Touch Points Smart Install*

Virtual Switching System

Plug n Play Media Service Proxy Auto Smart Ports Auto QoS

Application Visibility Flexible Netflow

Location Awareness Location ID Civic Location Support

Integrated Cisco TrustSec Security Group Tag

Security Group ACL

MACSEC ( 802.1ae )

Control Plane Protection

Device Authentication Network Access Control ( 802.1x )

MAC based Authentication

Unified Access Policies Wired/Wireless Integration

Identity Services Engine

High Quality Experience Manageability Security Non Stop Communication

SSO/NSF

Scale & Performance 10G/40G ports

Jitter & Latency Management Performance Monitoring Mediatrace

Multicast Multicast Service Reflection

Quality Of Service Flow Metadata* Priority Queues

Jitter & Latency Management Performance Monitoring Mediatrace

Quality Of Service Priority Queuing Device identification & Trust policy Flow Metadata ( App-Id )

AC

CE

SS

CO

RE

+D

IST

RIB

UT

ION

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Video Deployments with Catalyst 6500

Thank you.