TEXAS

COWBOYSBBQ

ALAMO

VIRGINIAJAMESTOWN

ARLINGTON NATIONAL CEMETERY

DAVE MATTHEWS BAND

NEVADADRY HEAT

GAMBLING

SILVER STATE

MARYLAND

BLUE CRABSWASHINGTON D.C.

CHESAPEAKE BAY

WEST VIRGINIA

COALBURNING COUCHES

MOUNTAINEERS

…therefore…

It’s a Kilt……it’s not a skirt

SCOTLAND

NORWAY

SASKATCHEWAN

unleashing the power of culture

un·leash [uhn-leesh] verb

1. to release from or as if from a leash; set loose to

pursue or run at will.

2. to abandon control of

“Who said anything about safe? 'Course he isn't safe. But he's good.”

Mr. Beaver

cul·ture [kuhl-cher] noun

1. ????

communication

collaboration

courage

cause

context

community

communication

continuity

why do you exist?

:cause

we can learn a lot from a hedgehog

What can you

be best in

the world at?

What are you deeply passionate about?

What drives your

economic engine?

Hedgehog C

oncept

“here’s yo

ur sweet s

pot”

:context

what is your story?

Creating story through experiences that transcend time and space.

SimpleUnexpectedConcreteCredibleEmotionalStories

:community

who do you attract?

STAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5

life sucks my life sucks I’m great we are great life is great

:communication

how do you connect?

Self Actualization

Significance

Social

Safety

Survival

survival safety social significance self actualization

STAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5

life sucks my life sucks I’m great we are great life is great

On top of this tribal chatter, the CEO fights to make quarterly earnings, and the head of human resources wonders why trust and communication are always the weak points on the climate survey. People complain about “all the politics around here,” but despite money spent on training and time spent away from work, things never seem to change.

Dave Logan

:continuity

where are you going?

cause

context

community

communication

continuity

consciousness

:consciousness

who are you really?

Drive Summary

• MONEY is not where it’s at!

• Give me a HIGHER purpose

• Inspiration eats Motivation for breakfast

:risk

:reward

changescary

new groundirrelevant

ROI

:risk

:reward

fulfillmentlegacyimpactsuccess

relevance

“Culture is not about what is absolute, real, or true. It’s about what a group of people get together and agree to believe. Culture can be healthy or toxic, nurturing or murderous. Culture is made of stories…”

Thom Hartman

donavonroberson@gmail.com

Find Me:

@donavonroberson

www.donavonroberson.com