Understanding Today’s Travel Shopper: Learning From Google’s 2014 Traveler Study

Post on 22-Nov-2014

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Learn the latest online travel trends straight from the source – Google Travel Google Travel’s annual study reveals what travelers are really looking for in the travel shopping journey and provides insight to help hotels stand out to online travel shoppers.

Transcript of Understanding Today’s Travel Shopper: Learning From Google’s 2014 Traveler Study

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Understanding Today’s Travel Shopper: Learning From Google’s 2014 Traveler StudySeptember 25, 2014 Technical Difficulties?

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Darlene Rondeau, VP, Best Practices, Leonardo

Katy Galambos, Industry Analyst, Travel, Google

Darlene RondeauVice-President,

Best Practices, Online Merchandising

Leonardo

@darlenerondeau

Katy GalambosIndustry Analyst, Travel

Google

The Google Traveler Study reveals:

► Why multi-screen marketing is vital for hotels

► Trends in the online travel shopping journey

► Consumer travel behavior

Katy GalambosIndustry Analyst, Travel

Google

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