Social Media (the basics) – Part 1Presenter:Date:Location:

Alex Peerenboom & Anna HutsonFebruary 8th, 2012Formic Media

Social Media The Basics – Part 1

• Launched in 2008 to service small business & partners

• Specializes in search, social and website development

• 100% of Account Team Google AdWords, Microsoft adCenter & Google Analytics Certified

• 7 employees & 45+ clients• Strategic partnerships (SEMA, AlphaGraphics, etc.)• Focus on education via monthly Seminar Series

February 8th, 2012 Formic Media Seminars: Social Media

• Intro to Social• Facebook• Twitter• Google+•HootSuite

Social Media The Basics – Part 1

Agenda:

Formic Media Seminars: Social Media February 8th, 2012

• Build a brand community (optimize for visibility)•Online Reputation Management (ORM)• Gain industry and constituent insights

• Engage with your community• Build community & thought leadership• Brand advocates

• Provide affordable customer service

Social Media The Basics – Part 1

Benefits of Social Media:

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Growth of Social Media:

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Growth of Social Media:

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Growth of Social Media:

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Growth of Social Media:

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Social Media Trends:

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Social Media Trends:

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

• Brand awareness/SEO•Monitor what people are saying about your

brand online• Proactively prevent customer issues • Provide an outlet for customers to reach you•Own up to your mistakes (if any)

Facebook:

• Timely news updates•Deals & Coupons• Special contests & promotions•Demos, tutorials & how-to’s• Testimonials & case studies• Expert content

Social Media The Basics – Part 1

Facebook:

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Facebook Best Practices:

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Facebook Best Practices:

• Sign-up for a ‘Fan’ Page• Fill out business ‘Information’ tab• Add other social media profiles•Use keywords

• Include products, services, etc.• Find & claim ‘Place’ Page•Once claimed, business owner can merge

pages

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Profile vs. Page/Admins:

Page

Profile

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

The Wall

Insights – the Google Analytics of Facebook

Like count

Status updates

Facebook adsLikes of the Brand Page

Tabbed Content

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

• #Likes, reach, people talking about this

• Top posts, etc.• Fan demographics

& location data

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

•Customize via iFrames•Side Navigation•Custom Tabs•Set Default Landing Tab

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

• Brand awareness•Monitor what people are saying about your

brand online• Listen to your market• Another outlet for customers to reach you• Bring customer issues from public to private

Twitter:

• Timely news updates• Expert content • Promoting followers and their content (RTs)• Engage entire communities• Customer service

Social Media The Basics – Part 1

Twitter:

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Twitter Best Practices:

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

• Search Plus Your World (SEO)• Stay ahead of competitors• Ability to segment customers

Google+:

• Timely news updates• Expert content • Video engagement• Provide tailored content to Circles

Social Media The Basics – Part 1

Google+:

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

Google+ Best Practices:

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

February 8th, 2012 Formic Media Seminars: Social Media

• Track & analyze• Collaborate with a team•Monitor mentions• Schedule in advance• Customize feeds, networks, etc.

Creating Efficiencies: HootSuite

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Multiple Profiles

Twitter Search

Navigational Menu

Customized Feeds

Type your 140 Tweet &

Send

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Set access permissions

and send posts to

multiple social networks in

one click.

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

Social Media The Basics – Part 1

Formic Media Seminars: Social Media February 8th, 2012

What We Do

Services

Local SEM Company for Small Business

Formic Media's pay-per-click (PPC) advertising services provide small and local businesses guaranteed visibility within targeted search results, via paid "sponsored listings".

PAY PER CLICKFormic Media's search engine optimization (SEO) services help small and local businesses to generate visibility within "organic" or “natural" search engine listings.

SEARCH ENGINE OPTIMIZATION

Formic Media's SEO-friendly website design and development services provide small businesses with an affordable, functional and highly visible Web presence.

WEB DESIGNFormic Media's social media marketing (SMM) services enable small and local businesses to leverage free/ low-cost networks to gain increased brand awareness.

SOCIAL MEDIA MARKETING

We have created the appropriate processes, tools and methodologies needed to be efficient and cost effective for your team and your clients.

PARTNERSHIPSAttend Formic Media's free monthly search engine marketing seminars. Learn the latest and greatest in the search engine marketing industry.

FREE SEMINARS

February 8th, 2012 Formic Media Seminars: Social Media

Thank you!

February 8th, 2012 Formic Media Seminars: Social Media

Contact John McPhee for more informationjohnm@formicmedia.com

503.517.9059 x122

Social Media The Basics – Part 1