Online Marketing 101 – The Basics · –Updates on Social Networks –Email Marketing Copy. ......

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Online Marketing 101 – The Basics -Ken Course

Transcript of Online Marketing 101 – The Basics · –Updates on Social Networks –Email Marketing Copy. ......

Page 1: Online Marketing 101 – The Basics · –Updates on Social Networks –Email Marketing Copy. ... New media generally has more effective measurability than traditional media. Understanding

Online Marketing 101 – The Basics-Ken Course-Ken Course

Page 2: Online Marketing 101 – The Basics · –Updates on Social Networks –Email Marketing Copy. ... New media generally has more effective measurability than traditional media. Understanding

The Keys to the Kingdom

Over the past few

years, the web has

transformed us from transformed us from

content consumers

into content

producers.

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What IS Internet Marketing?

If you are in the

online marketing

business, you are business, you are

now in the content

development

business.

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Content Defined

Content IS conversation:

–Blog Posts (300 – 500 words)

–Articles (300 - 500 words)

–Reviews or Analysis (300 – 500 words)–Reviews or Analysis (300 – 500 words)

–Reactions (300-500 words)

–Audio or Video (0:30-1:00 in length)

–Updates on Social Networks

–Email Marketing Copy

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Internet Marketing Strategy Defined

•To create more visits to your content both actively and passively.

•To capture lead information such as names,

phone numbers and email addresses based on phone numbers and email addresses based on that content.

•To convert those leads into sales.

•To turn previous customers into active evangelists.

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Strategy Visualized

Interest Activity Conversion

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The Emotional Divide

Content as a promotional tool

for your business.

Content as your business.

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In a Perfect World…

DevelopmentConversation

Feedback Offer

CONTENT

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The Core Philosophy

How will I produce the

content and how often?

How am I distributing and

promoting the content?

How am I tracking the

ongoing results?

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Identify The Fastest Path

What are you already talking about on a

daily basis? How can that be translated to

the online space?

Writing?

Speaking or Audio Recording?

Public Speaking or Video Recording?

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BUT WAIT….

It’s time to take on the big

objections…objections…

MR. T STYLE!

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I’m Not An Expert…

NO MO’ JIBBA JABBA!

There is HUGE value in:There is HUGE value in:

–Analysis

–Review

–Curation and Organization

–Promotion

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Isn’t it Expensive?

I PITY THE FOO who thinks

they need expensive gear!

Most creation can be done

at an extremely low cost.

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I Don’t Know What to Sell???

DON’T GIMME NO

BACKTALK SUCKA!

Everybody can talk about

SOMETHING! Pick a

product based on your

expertise!

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Do I Need A Crazy Design?

NOW YOU’RE ASKIN’ THE RIGHT

QUESTIONS…QUESTIONS…

Value is created in content, not fancy design or strategy.

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The Landing Page

A landing page features

content about a specific

offer and drives toward

a client action of an a client action of an

OPT-IN or a PURCHASE.

THE PURPOSE: To create a “Yes!” or “No” decision

on an offer.

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The Showcase Site

A showcase site is

designed to generate

traffic and two-way

communication around communication around

your content.

THE PURPOSE: To create value and educate for

both new leads and current customers.

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How It Works

Well looooookie here, I really love this

content from Ken, I think I’ll walk through

this door to see what else he’s got!

This door is monitored by a

tracking mechanism like

Google Analytics (or many

others).

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How It Works

•Landing Page

•An Affiliate’s Page

•A Special Offer

•An Advertiser Offer

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Following the Numbers

New media

generally has more

effective effective

measurability than

traditional media.

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Understanding Distribution

Visitors will often discover you on the platforms of THEIR choosing.

In traditional media you had “networks.”

In new media you have “distribution.”

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Let’s Review

• EVERYONE is an expert about something. Start

talking about it (or find someone who can)!

• Be consistent in your development!

• Focus on content over technology!

• An investment TIME AND EFFORT can pay off

as much, if not more, than financial effort.

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This Was Nice… So Now What?

Whether you’re established or not in Internet Marketing, where should you be in the next 120 Days?

• Consistently develop a minimum of two pieces of content per week.of content per week.

• Distribute and promote multiple times per week OUTSIDE of your own website.

• Begin capturing lead information in an ORGANIZED system to move into a sales process. (Don’t know one? Use Mailchimp!)

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Remember This?

Interest Activity Conversion

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Content AS Your Business

As an expert, your content can actually

BECOME your business over time. How?

–eBooks

–Information Products

–Reports

–Coaching Programs

–Online Tools

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Why The Expert Model?

•Digital products cost very little to fulfill

and promote.

•The value created by these products can •The value created by these products can

create easy upsell.

•There are no set rules in the space other

than provide your valuable expertise.

Page 27: Online Marketing 101 – The Basics · –Updates on Social Networks –Email Marketing Copy. ... New media generally has more effective measurability than traditional media. Understanding

Who is on Your Team?

There is a team to help you in every aspect of information product at Live Out Loud – headed by Live Out Loud – headed by John Robinson.

Get in touch with us at [email protected] to learn much more!