ONLINE REPUTATION MANAGEMENT

Online reputation management, is the practice of consistent research and analysis of one’spersonal or professional, business or industry reputation as represented by the contentacross all types of online media.

-Wikipedia

COMMON REPUTATION PROBLEMS

NO Boss Syndrome

Poor MISCustomer

Complaints Bad PR

Management Long Hate List

Cant escape Scandals

Oh My God !

THERE IS NO END OF REASONS OF REPUTATION. A PARTIAL LIST

COMMON REPUTATION PROBLEMS

BUILDING A COMPELLING BRAND

BUILDING BRAND ONLINE IS NOT EASY. IT IS EVER EVOLVING PROCESS.

BUILDING A COMPELLING BRAND

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MANAGED ORM SOLUTION

BE PREPARED. HAVE A PLAN. MANAGE EXECUTION.

MANAGED ORM SOLUTION

Work on plan Build ConfidenceCreate

FoundationSet Expectations

Manage Communication

Execution

Observations andvariations on issues, andmanaging ORM Long tailissues

Motivation, strategies,involvement of clientfor the ORM.

The communication onthe digital channel iscalculated and engaging.

ORM can not bemanaged overnight. Itis a continuous process.

ORM execution needsto care of legal, andPersonal Restrictions.The execution need totake care of clientparticipation, editorial,branding and contentcreation considerations.

Incorporate ClientConsiderations whileworking on the plan.

ORM EXPECTATIONS

ONLINE REPUTATION MANAGEMENT IS A PROCESS. IT IS NOT OVERNIGHT WONDER.

ORM EXPECTATIONS

Agree on Scope Assessment Timeframe Communication Reporting Trust

Educate client ontimeliness and executionprocess. It should includeposition of negativelisting(s), strength ofnegative listing(s),budget considerations

It is important for clientto have consistentongoing communicationand reporting. They wantA search engine resultspage (SERP) information

Identify propertiesinvolved and get inagreement with theclient on plan.

Get proper listingassessment done anddefine listing types –positive negative andneutral.

Keep clients informed.Client must beinterested in knowingdevelopments.

Client need to beconfident and incontrol. Client isinterested in weeklyand monthly reporting.

MEASURE BRAND IDENTITY SYSTEM

MEASURE BRAND IDENTITY SYSTEM

Business CaseAnalysis

Presentation

Web 2.0 Evangelists

TIME LINE

This Quarter Q3 & Q4

Virtual Event Pioneer

Presentation

Business Leader

Marcomwriting

Digital Media Expert

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Thought leader

Book Web 2.0

Acquisition In digital space

Where you will be

Where I must be

Next Year

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Q1 & Q2

ONLINE REPUTATION ASSESSMENT

MANAGING KEYWORDS

ONLINE REPUTATION ASSESSMENT

Position URL Page Rank Alexa Rank Sentiment

Keyword: Search Engine: Date:

*Generic detail. The customized complete list is business specific.

Position Search Engines Social Networking sites Corporate sites

Online brand image monitoring

Online corporate image monitoring

monitoring of CXOs

Competitive information

Industry trends update

social media networks

monitoring brand ambassadors

MANAGING BUSINESS NEEDS

ONLINE REPUTATION ASSESSMENT

*Partial list . The customized complete list is business specific.

Contact :Braj Mohan Chaturvedi braj@adverteaze.com+91 9958166889

FOR ORM CONSULTING

Thanks